A few years ago the headline was “A Gift,” last year a major merger with MeritCare in Fargo. Today, Sanford Health is taking another leap forward, emerging as a new organization under one name, a new symbol and refreshed mission, vision and values.
We at Lawrence and Schiller have worked with Sanford Health to develop the “Today’s Pioneers” campaign including TV and radio ads and a series of internal videos.
While many may regard the plains as the last place to transform healthcare, Sanford Health believes that this is actually the perfect place. After all, the people of the plains have a long history of seeing possibilities where others see none, working hard to get things done and helping our neighbors.
With their vision to influence health and healing across the globe and provide innovative patient care here at home, the people at Sanford Health are truly “Today’s Pioneers.”
Going to the hospital can be scary business if you’re a kid. Ok… let’s be honest… it can be unnerving for parents too.
Often the fear is based on the unknown. What is it like in the hospital? What will the room look like? What can I bring and what has to stay home?
Providing answers in a kid-friendly way is the goal of the Kid Zone. The Kid Zone is a colorful, animated and interactive micro-site developed by Sanford Health. It includes a guided tour of the Sanford Children’s Hospital, links to health information and now, an online coloring book.
In this episode of The Extra Minute, Natalie Eisenberg, account executive at Lawrence & Schiler, explains why the Kid Zone has been created and why Sanford believes it’s an important service to provide.
As the number of cell phones capable of surfing the Internet grows, so does the need to deliver content that is optimized for mobile devices.
What does it take to develop a site that plays nice with mobile web? What should it include and what are some of the obstacles you make encounter along the way?
