
1. The Digi-Centered Lives of American Moms. American moms are top online influencers using social media to share experiences. Nielsen has released a study from March 2012 showing how rooted moms’ lives are in online social networks. The top social website for the demographic is, of course, Facebook with 72.5% of moms logging on to [...]

It’s early May, and like Alice Cooper sang, “School’s Out!” Right? Wrong! As a recent graduate, most would assume that my time of intense learning is over. I can say, for myself, this has not been the case. During the interview process, I noticed Lawrence & Schiller was promoting its internship program as “Lawrence & [...]

Fifty. Two. Eighty. I heard about it before I applied for this internship, before the Meet Greet Repeat, and after being selected for this internship. Yet it took a week of interning to get the first taste of what it means. The idea of going the Extra Mile for clients is one of the many [...]

I can sum up my first day with one word – intimidating. I’m sure you can imagine what it’s like being a rookie finding yourself in midst of the “A” team. I pride myself as a confident person, but over the past month, I have anxiously anticipated my start date as L&S’s creative intern. As [...]

Now, who here has heard the term media hopper? I haven’t, but it’s funny because it turns out, I am one. For example, when I’m watching TV I always have my trusty smartphone on hand to save me from commercials or so I can be “Pinning” while watching my TV favorite shows. So who is a [...]