Here are some of the hottest topics this week. 1. Fast growing online darling Pinterest is inspiring lots of interest, with copycats galore. TechCrunch reported that Google expressed interest in buying Pinterest for $100 million. No deal yet, and other rumors say Google is creating a similar site on their own. Facebook has also introduced [...]

 

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We received an email from the Sioux Empire United Way recently thanking Lawrence & Schiller for its support. The email was another reminder of the generosity of the Lawrence & Schiller team. Seeing the L&S staff give back is just another indication of their character and commitment to the community. Thank you to everyone at [...]

 

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In my last post, I explained the value of responding to online reviews, specifically travel reviews. Today, I want to walk you through the easy steps to register your business on Trip Advisor. Once you’re registered you’ll be on your way to managing reviews and your business’ online reputation.   1. Go to tripadvisor.com/Owners and [...]

 

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Businesses today have plenty of opportunities to engage with their customers online. Responding to online reviews is an easy way to strengthen consumers’ confidence in your business, especially in the travel industry. Our L&S research shows (depending on the study) that 65-85% of consumers refer to online reviews when making travel plans. TripAdvisor is the [...]

 

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Take a look at this week’s hot topics: 1. Online Ad Spending to Pass Print for the First Time For the first time in history, online ad spending is predicted to pass print ad spending in the U.S. In 2012,  eMarketer predicts the projected ad spend winners will be: Total ad spending is predicted to [...]

 

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