L&S Unscripted

If you want your retail e-mail offer to be most effective, deliver it to the Moms in your database on Friday morning.  A recent white paper by AOL Advertising states that 84% of Moms shop online while at work, and 60% of women respond to e-mail offers while at work.  E-mail is the most influential driver toward purchase, with 3 out of 4 women surveyed saying they subscribe to at least one e-mail alert.

Most of the online shopping occurs Friday between 11 a.m. and 2 p.m., but all week long, moms are shopping during their lunch break.

• 54% shop during lunch
• 41% while multitasking
• 46% during breaks and downtime
• 25% right after seeing a “deal”

After reading this study, I began to examine my e-mail alerts; curious about when they hit my inbox and if I am more likely to respond on certain days or at certain times.  There are a handful that I subscribe to for sales alerts and coupons; Target, Kohl’s, JC Penney’s, Budget Travel Deals and Papa Murphy’s Pizza offers to name a few.  Here is what I discovered about mom-self:

Target: These are consistently delivered on Sunday and Wednesday, with all arriving between 3 and 4 a.m. each time.  In looking back, the only offer I clicked on had a subject line with a 15% discount offer.  I am a bargain shopper, what can I say!

Kohl’s : They send e-mails nearly every day of the week, including Saturday and Sunday, and always in the early morning hours (between 1 a.m. and 5 a.m.).  I have only opened about 10% of them, most often on Sunday.

JC Penny’s: The sales e-mails are most likely to arrive on Sunday morning and rewards e-mails on Thursday, both in the early morning between midnight and 1 a.m.  I open about 2 of every 10 e-mails sent, and most of those are the Thursday Rewards notifications (they typically contain coupons). 

Budget Travel Deals: Wednesday morning is the deployment for most Deal Alerts from Budget Travel.  I love to travel, and like to dream big about my next vacation.  Wednesday, during the mid-week hum-drums, is just as good of a time as any.  In the past 4 months, I have read about 30% of their Alerts.  Although I have not made any purchases based on the offers, it has given me a lot of ideas for future vacations and the itch to pack my bags and catch a flight to anywhere.

Papa Murphy’s: They know me well.  I receive most of their e-mails on Friday between 11 a.m. and 2 p.m., and I open more than half.  Sitting at my desk wondering what to make for dinner; then “ding”, a coupon for take home pizza arrives.  It works for me.

You can read more about the AOL study at http://advertising.aol.com/sites/default/files/WomenRetailStudy.pdf.

Consumers are constantly connected – being plugged in online and tuned into the television, myself included. It is not enough to just watch television or only surf the web, as most viewers are now consuming both simultaneously.

A new study by Nielsen uncovers that three out of four Americans use TV and the web at the same, with about half of those doing so daily. So, if you are not one of the dual users, you are surprisingly in the minority.

Interestingly, women tend to multitask more often than men, with 77 percent utilizing both TV and web versus men at 73 percent. On average, about 2.5 hours a week are spent consuming the two mediums together.

Many television shows and commercials encourage viewers to go online and access additional content, whether it’s extra footage, background information, games, etc., but only about 7 percent are using the web for that purpose. Most Americans using both are checking email or Facebook, rather than content related to their television viewing.

Primetime shows are not the ones taking the biggest hit, as viewers tend to stick to just television during original programming. News and sports shows are the common television programming being viewed while using the Internet as well.

And these stats are probably even greater if you were to take smartphone usage into account. My usual television watching routine is often riddled with web-surfing and BlackBerry checking. Mobile marketing is also being thrown into the mix and gaining momentum, making marketing channels farther reaching and more accessible.

For marketers, this may be viewed as an added opportunity. The concurrent consumption is a true testament to the fact that marketers should not rely on or limit themselves to just one medium.

The opportunities to get messaging to consumers are only going to continue to evolve and grow. Staying on the cusp of those opportunities is what will set marketers apart from the rest in this ever-changing world.

So, you have a throbbing headache, a strange rash or a distinctive muscle twitch – what is the first thing you do?

If you are like me and many other people, you’re likely to head directly to your computer and do a little searching to see what could be the cause. Sometimes, the information can be very valuable and educational. Other times, it can shock, scare and leave you questioning even more.

Cyberchondria, a condition stemming from online medical-related searching, is becoming a somewhat common ailment. Those who do their own medical research are finding alarming, anxiety-causing information, leading them to believe they have illnesses that are way beyond the common ache or pain.

The internet is a great tool and has certainly changed the way we gather information and make decisions. However, we always have to remember that everything that we see online should not be taken for absolute canon. Anyone can set up a site and put information on it. So, credibility of the source always needs to be taken into account.

My suggestion is that if something does seem wrong relating to your health leave it to those who work in medicine for a living. Go see a medical professional; they have the educational backing, expertise and experience to properly diagnose what may be wrong.

And along those same lines, if those same medical professionals are keeping a strong presence online through social media, blogs and other channels, they will hopefully be able to rein those cyberchondriacs back into the doctor’s office.

Let’s face it – money is being watched with a much more vigilant eye these days. And with the hectic lives we lead, it can often be stressful and tedious to be as heedful as we should be. However, with the technologies available today, there are no excuses.

Online banking is great, simply put. With many online services, consumers can set up automatic, recurring payments, so a payment should never be late or missed. Some online banking services allow users to set up email and text alerts to inform when balances are dipping, so the dreadful overdraft can be easily avoided. And just the simple ability to watch account activity is a great tool in itself.

The ability to do your banking via a mobile device is another revolutionary tool that should certainly aid in the fight to be more financially attentive. The on-the-go convenience comes in quite handy when you are on the road or remember you need to pay a bill while sitting through a four-hour meeting.

Budgeting is yet another area that has taken a turn for the better. With free online services such as Mint, you have the ability to track and record expenses and payments right at your fingertips. Knowing where you are spending and the frequency of those expenditures can really open up your eyes, allowing you to use your resources wisely.

And lastly, my new favorite service, BillMonk, masks the slight awkwardness of having to ask friends and roommates for money they owe. This free online service allows users to track, calculate and split expenses for a recent trip or monthly living. It also lets you keep track of non-monetary items, such as books and clothing you have loaned out. Furthermore, BillMonk also ties into Obopay, which is a mobile payment service that allows you to settle payments with friends via cellular devices for a small fee.

Online and mobile banking, email and text message alerts, budgeting tools and payment services are drastically improving our financial capabilities. Excuses are becoming harder to come by for missing a payment or losing track of expenses as services continue to evolve. With these services, our wallets should be getting a little heftier every day.

Lawrence & Schiller honors an employee each business quarter who has done an exceptional job of carrying out our mission—to build market leaders in a passionate, relentless and impactful manner. A person who clearly fits this description is awarded the MAP (Marketing and Advertising Professional) Award. The winner is selected from a long list of deserving nominees.

The second quarter MAP recipient is Kevin Perlic, a broadcast producer. Perlic worked in some capacity on every broadcast project over the past few months. He worked nights, weekends and even at home to get projects with tight deadlines completed.

Working on the Office of Highway Safety’s texting and driving spot was the most enjoyable and technical project for Perlic. He did all the green screen work on the spot. He comments that using green screen was a leap of faith, but he is very happy with how well the team pulled off the project. He also enjoyed collaborating with all the team members to produce a high-quality spot. Watch the shocking texting and driving PSA.

Perlic also worked on several ads for the Dennis Daugaard campaign, including a 90-second spot entitled, Meet Dennis Daugaard. Kevin says, “It has been fun to work with someone who could be our next governor and I also enjoy the shoots because Dennis is just so easy to work with.”

Producing an internal video for Sanford was another project Perlic enjoyed. The piece used stop motion to create the illusion of movement using only stills.  

Perlic will celebrate his one year anniversary with Lawrence & Schiller on July 20th. Thanks for your hard work Kevin and congratulations on your award.

I love, love, love Fourth of July fireworks. As a little teaser for this weekend’s festivities, I decided to see what was out there for online build-your-own display games, and how easy they were to use. Here are some of the top Google results, and how they rate …

Bored.com

All you have to do it click! Only gives you the traditional umbrella-kind of fireworks, but you can choose from some exciting backgrounds like “Grand Finale at the Carnival” and “Take Me Out to the Ballgame”. Also filed in the “Dumb” section of bored.com, so maybe there’s no coolness bonus points.

Maylin.net

Another click to shoot. Again,there’s only one kind of firework, but the response time (click to boom) is very quick. Especially considering the game was posted in July of 2002, like, pretty much dinosaur times for the internet.

It came and went so fast, it almost has a “did-I-just-say-that-out-loud?” feeling to it.

Eight days ago I didn’t know an official “Social Media Day” existed. Today the Sioux Falls observance of Mashable‘s global celebration is in the rear view mirror. Now it’s time to reflect.

The mention of “social media” generally sparks either enthusiasm or scorn. It’s like Glee. You either love it or hate it. In this digital Blitzkrieg, Switzerland is more the size of Liechtenstein. Read the rest of this entry »

“If they had a major in Social Media, that is what I would want to do.”

“How can I use this?”

“I use Twitter. I’ve got a handle on it. What’s this FourSquare thing?”

These are just a few of the comments overheard during the Sioux Falls celebration of Social Media Day on June 30, 2010.  Launched globally by Mashable and hosted locally by Lawrence & Schiller, Social Media Day was designed to celebrate the revolution of media becoming social.

At the Sioux Falls meetup, we wanted to not only celebrate but also share and learn. Nearly 60 people took us up on the offer. We’re happy with the turnout, especially when compared to other, larger, metro areas.  Using online registrations as a guide, Sioux Falls was on par with Kansas City, Orlando and even Singapore.

Here are some observations from the L&S’ers who lead conversations on Facebook, Twitter, Fourquare, LinkedIn, YouTube, Flickr and What’s Next:

“My impression of the event was that is was really fun,” says Eric Ellefson, who was manning the FourSquare table. “The audience was quite diverse and most of them were astute on the general presence of Social media.”

Courtney Lotzer overheard the following at the Facebook table. “The world is moving so fast. I thought about my kids when we were talking today. I realized I shouldn’t be talking to them about being a doctor or lawyer someday. Talking specifics just puts them in a box. Their profession probably hasn’t even been invented yet.”

“The general feeling I got, and it might be imagined, was that people were past Twitter,” observes Miles Rausch, leader of the Twitter discussion. “From overhearing other conversations, Twitter had been a gateway for people, and they felt they had it figured out. It’s simple and ubiquitous; no one wants to discuss drinking water. It almost felt like, “I use Twitter. I’ve got a handle on it. What’s this FourSquare thing?” ”

“There were conversations for a broad range of people – from one guy who knew nothing about Twitter who was taking notes, to the group of college students who shared stories of how they use foursquare at school,” notes organizer Michelle Adrian. “I also learned how foursquare can be more than just a challenge game between friends, how it can be used in customer loyalty strengthening, especially retail.”

As frightening and painful as it may seem, there once was a time before smartphones and high tech digital devices. With the advancements and benefits these products have provided so far, it is often hard to imagine life without them.

Today, there are many phone applications and texting services designed to influence behavior and improve health. And with smartphones essentially becoming an extension to our limbs, this could not be a better combination.

Upon searching the terms “health” and “exercise” within BlackBerry App World, a number of applications appeared, encompassing various facets of the term. Exercise regimens, calorie counters, the ability to connect to friends working out, weight loss programs, statistics trackers and general healthy living practices are all options we can access via our mobile device.

When these offerings are right at our fingertips, it is hard to come up with excuses not to participate. Our health can be greatly changed by something as simple as downloading an application and following the often basic, straightforward procedure.

The smartest designed and most successful apps keep things basic and do not require too much thought. When there are just a few clicks or buttons to push, users are likely to use it; however, if the app requires several steps, people are more likely to get discouraged.

Health Txts is a text service that allows consumers to choose relevant health related messaging and have it sent to their mobile device. The service is free for three months, but must be reactivated at that time. Standard text messaging rates do apply.

FitBit is a digital device that tracks exercise activity, sleep patterns and calorie consumption and burning. The device can be synced with computers, where the data may be uploaded, viewed and shared with friends, family and coworkers. Additionally, users can collaborate and set goals with their connections. The FitBit runs at about $99 and can be purchased directly from the website.

The path to a healthier and fit lifestyle gets easier every day. And the future will only bring about more evolution in this mobile health arena.

Throughout history, we have enjoyed being entertained by media. Whether attending old opera house productions, cozying up at a drive-in theater or viewing our favorite movie at home via On Demand, we have always been good at consuming media. It should come to no surprise, then, that the internet has only fueled this common human behavior.

Certainly we have all logged into Facebook to be delighted by our friends posting new photos. Or perhaps we received an e-mail forward with a link to a hilarious YouTube video.  These are all great ways to share and experience multimedia, which in today’s digital world is an important part of having an online presence.

Video, in particular, has become somewhat of a phenomenon online. In fact, in a recent research study conducted by Metacafe, 50 percent of all respondents surveyed (ages 8-64) said they watch video online at least once a week. This statistic has increased from 43 percent in the same survey conducted last year.

And according to most, this trend is not going to change in the near future. Men are currently viewing more videos online than women; however, online video viewership for women aged 18-24 jumped 27 percent in the past year.

While the amount of content being distributed online continues to snowball, it’s safe to say that these percentages will only continue to climb as people have more to view. To date, short-form videos are the most popular videos to view. More and more people are flocking to sites like YouTube to view not only homemade silly productions, but informative pieces as well.

Among the respondents who watch online video, 75 percent said they regularly watch professionally produced short-form videos. These users also stated they believe this type of video is similar to what they would watch on TV, like commercials or a television program.

Looking at these statistics, video is undeniably an important part of being heard online for businesses. Internet users are seeking a specific benefit, whether it’s to be informed or simply entertained, and there is a significant need to consume. Whether you are building a social media presence online or perhaps building a web site, video components should definitely be an element included in any digital project.

Remember the days when you would go to the grocery store and the customer in front of you took about 45 minutes to check out due to their endless supply of coupons? Although that bit of nostalgia is a scarce occurrence today, coupons certainly have not gone by the wayside.

The availability and use of online coupons is a lucrative offering for those in e-commerce. According to data from Compete’s recent “Online Shopper Intelligence” survey, 35 million consumers visited a coupon site while shopping online in April 2010 – a trend that will more than likely continue to rise.

Coupons are beneficial for a number of reasons, even beyond the blatantly obvious dollar savings.

Coupons drive sales. About 57% of consumers using a coupon code during their last online purchase stated that they would not have made the purchase without the discount.

More money is spent by coupon users. Although the consumer is concerned with saving money, the notion of saving a few dollars typically prompts them to spend more. Average expenditures of those utilizing coupons is $216, while those not using coupons typically spend $122.

Coupons solidify customer loyalty. When making an online purchase with a coupon, customers are more likely to buy from the same retailer again, about 5% more likely than those who opted not to use coupons.

Customer satisfaction correlates to coupons. Consumers are always looking for a deal or perk from retailers, so when coupons are offered, they tend to be more satisfied in their shopping experience, about 4% more satisfied than those not using coupons.

So, not only are coupons great for the consumer, but the retailer as well. Both parties reap the rewards.

Now, if you will excuse me, I have to spend…errr, save some money shopping online.

On Wednesday, June 30, thousands of people around the world will be celebrating the transformation of media into a social dialogue. Connect with local social media enthusiasts at the official Sioux Falls Social Media Day Meetup and share your ideas, experiences and questions.

Lawrence & Schiller is hosting the Sioux Falls event at Champps Restaurant (41st & Western) from 4:30-6:30 p.m. Enjoy half-price drinks and free appetizers as well.

Sign up at http://bit.ly/b8NZnF. Share the event details with others who are social media experts, casual users or those who want to learn more. Flex those social media muscles and spread the word on everything from Facebook to Twitter to LinkedIn. You could even post a YouTube video showcasing your excitement. Include #smdaysf in your tweets about the event.

Conversations will focus on:

• Facebook
• Foursquare
• LinkedIn
• Twitter
• YouTube and Flickr
• What’s Next

Bring your ideas, experience and questions about these social media platforms and your suspicions about what’s next in the social media world.

Lawrence & Schiller’s own Derek Soukup recently traveled to sunny Orlando, Florida, escaping the South Dakota rain for the American Advertising Federation (AAF) National Conference. Derek along with Ruth Ann Scott, Executive Director of the South Dakota Advertising Federation, and Eric Vasgaard of Keyframe, attended the conference “Ideas at Work” on June 10-12.

Derek was excited to accept the first-place award for Communications in the National Club Achievement Competition. There are 4 divisions in the competition. SDAF took home the Division III prize. “It was an honor to receive the award for SDAF and for Lawrence & Schiller who designed, produced and distributed this year’s ADrenaline themed club communications,” said Derek.

Proudly lugging around the newly-won honor, Derek heard from Disney’s VP of creative, attended AAF club roundtables and gleaned information from breakout sessions throughout the week. “I really enjoyed learning about how other local clubs operate,” Derek said. “It was reaffirming that we are on the right track with SDAF. We have a variety of members, not just agencies, and successfully secure sponsors for our events.” He also enjoyed listening to the “Around the Water Cooler: What’s Your Professional Reputation” forum. The group  attended the National ADDY Award Show and Reception on the last night of the conference.

The conference was a great reminder to Derek that SDAF is a part of a larger national organization. “I enjoyed seeing people I had met from other districts in the past and making connections with other AAF members. We have a very active AAF club in South Dakota and it will only continue to be healthy if talented, local AdFed members serve on the various committees that make SDAF successful,” commented Derek. 

Derek will be next year’s SDAF President, so feel free to send your ideas and questions his way.

Before my morning stop at Starbucks or even brushing my teeth, I immediately roll over in bed and turn to my BlackBerry. I of course check any missed calls or texts, but then go straight to my email, followed by a quick Facebook overview and glimpse at Twitter.

It is a habit – one that may seem slightly ridiculous. However, it’s becoming a habit for more and more consumers. A recent report by ExactTarget sheds a little light onto the behavior of online consumers and what this means for marketers, as well as our tendencies as consumers.

Online consumers can be grouped into three different categories: subscribers, fans or followers. Subscribers opt in to emails from businesses, fans “Like” businesses on Facebook and followers do exactly that, follow businesses on Twitter.

When a consumer goes to email first, they are said to be more apt to interact with brands online, looking for offers, promotions and information on new products or services. A vast majority of online consumers are subscribers, coming in at roughly 93%.

Those who initially go to Facebook, about 38% of online consumers, are said to be more interested in entertainment or showing support of a brand, rather than obtaining promotions and deals.

Only about 5% of online consumers are followers on Twitter. These individuals are most likely to engage with brands via Twitter.

So, what does this mean for marketers? Consumers using email, Facebook and Twitter are interested in brands and companies they like. They want to see offerings, promotions and be engaged by the content provided on these services. Finding a good balance of deals, consumer interaction and brand advocacy is crucial across all social media channels.

It is wise to cross-promote your business through the different social media services, beings consumers utilize the different services for different reasons. Getting a Facebook user who has “Liked” your company to opt in to your emails could drive more sales when you offer great deals via email.

New rules proposed last week by the Department of Education are stirring the world of college recruitment and marketing. According to its press release, the Department of Education hopes the rules will “strengthen the federal student aid programs by protecting students from aggressive or misleading recruiting practices, providing consumers with better information about the effectiveness of career college and training programs, and ensuring that only eligible students or programs receive aid.”

The newly proposed regulations mainly target the recruitment practices of for-profit colleges, such as University of Phoenix and ITT Technical Institute. If the rules become effective, higher-education institutions would be required to reveal the graduation and job placement rates and provide information about student debt levels and incomes after graduation.

The Department of Education hopes to better protect students from “institutions engaging in deceptive advertising, marketing, and sales practices.” Although for-profit colleges are the focus of the proposed rules, the Department of Education’s actions are a good reminder of the marketing and advertising basics for all higher-education institutions.

Properly equipping students for the workforce and being upfront about the cost of education are the foundations of quality educational institutions. Transparently communicating an institution’s commitment to those values builds trust and credibility with prospective students and the public. Aggressive recruiting practices and promising results that can’t be delivered will only erode an institution’s reputation. Honest communication remains the best way to earn trust and enroll students.

Travel spending research has been a bit of a mixed bag as of late. According to the most recent Traveler Sentiment Index numbers published by Ypartnership, consumer perception of the amount of money available for spending on travel is up (considerably –a 17% increase in April 2010 from April 2009). But having more money to travel doesn’t necessarily mean consumers are ready to take a leap and book their trips. A recent Gallup Poll shows one in four Americans plan to travel less in 2010.

Source: Google Trends

One common factor in both the Gallup Poll and the Traveler Sentiment Index is that consumer perception of the state of the economy and the stability of their own finances strongly correlates with making travel plans. The difference in the two studies seems to be a discrepancy in survey answers relating to consumer confidence—the Traveler Sentiment Index shows consumer confidence increasing, Gallup shows the opposite.

So which is correct? Let’s use search trending as a tie-breaker. After all, an internet search represents what a person actually does, whiletraditional research studies rely on the truthfulness of survey answers for accuracy. Google Trends shows that searches for the keyword phrase “vacation packages” have been have been consistently higher year-to-date over 2009.

Source: Google Trends

Interestingly enough, a Google Trends analysis of keywords that might indicate non-confidence in personal finances also look to be declining (albeit, not as sharply). This would represent an increase in consumer confidence.

So while the research is mixed, one thing seems clear. The sooner the economy recovers, the faster U.S. travel will rebound.

Mashable, the mecca of all things social media, has declared June 30^th Social Media Day. They figure there’s no better way to celebrate the birth of social media then to get together with fellow social media enthusiasts and well … socialize! In person! With other people!

Anyway, to help rally social media users, Mashable will be hosting meet-ups in New York and San Francisco. Don’t feel left out if you don’t live in either city, though, Mashable is encouraging communities to set up their own Social Media Day gatherings throughout the country, and even offers a handy organizing tool called Meetup.

Several cities and towns throughout the country are indeed organizing their own Social Media Day celebrations. Some communities are hosting speakers, while others are holding networking events.  You can check Meetup to see if something is already scheduled in your neck of the woods.

Social media has revolutionized the way we live. It has changed the way we communicate, share our lives, build relationships and perform our work. Love it, hate it or remain confused by it, but social media has touched every single one of us. So it’s probably appropriate (if not more than a little ironic) to celebrate it at a personal gathering with a large group of your “friends”.

As I look at my “mom schedule” this week and see two more nights of baseball practice and practice every single night next week, I am going to have to get creative with dinner plans. In the on-the-go world that we live in, racing from work to pick up the kids and then on to the ball fields and trying to fit dinner in along the way, it seems natural for us to try to order up takeout from our mobile phones.

We’re not talking about the old-school method of finding the phone number in the mobile yellow pages and calling them up. We want simple – we want online ordering. Until now, we’ve been able to access restaurant reviews and view menus from mobile apps like Yelp or Urbanspoon.

Today, I read about a new mobile app called Snapfinger. This application allows for advanced ordering, so your meal will be ready for you when you arrive at the restaurant for pick up. Snapfinger is currently tied into chains like California Pizza Kitchen, Outback Steakhouse and Subway, offering menus from 28,000 restaurants in 1,600 cities nationwide. Snapfinger is tied directly into the restaurant’s point of sale system to ensure accurate pricing, daily specials and restaurant hours.

Pretty cool, check it out. Read more in the original article on the NY Times blog post, On the Go and Hungry? Dinner Is an App Away.

Health care reform is a hot topic in almost every major news outlet, and probably at your dinner table too. As the debate about mandated coverage continues in Washington, there are also a number of consumer-driven trends that are impacting the face of health care today. Research conducted by companies such as the Deloitte Center for Health Solutions showcases the increasing desire of individuals to have greater control over decisions affecting their health care. Consumers want to control their health information and prefer providers who use Internet-based tools to augment care. 

Although the research highlights these preferences, are consumers really making provider choices based on them?  Not around here. A sample survey of our L&S Research Panel indicates that consumer choice is more likely to be driven by their company’s choice in this region.

Consumerism in health care is not solely based on consumer wants. Health care choices are sometimes limited based on health plans, providers and costs, and are likely made with the help of outside advisors or agents. From our snapshot, it appears that a majority of consumers rely on their employers to select quality medical care with effective provider lists.

Access to information is undoubtedly one of the most exciting trends evolving in health care today. But as increased transparency allows consumers to get and act on their personal health information, health care and non-health care businesses must decide how to take advantage of this trend as well. Many will cite the plethora of social media sites that focus on consumer empowerment as the next big thing in healthcare consumerism. However, the bigger play may be for strategies that, in an increasingly competitive environment, create value by helping health care purchasers and vendors make better, data-driven decisions that play to their employees’ desires, as well as the bottom line.

To better serve clients, the Lawrence & Schiller media team recently added another member.

Shawn Peterson - June 2010
Media Coordinator – Team Fuse
Shawn grew up in McCook Lake, SD, which is near Sioux City, before attending USD. He graduated with a degree in sociology and a minor in business. In his free time, he enjoys spending time with family and friends. Shawn also enjoys playing basketball.

VIDEO: Listen to Shawn’s introduction.

Welcome to L&S Shawn!