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Marketing success stories and ideas that inspire with an occasional shot of tech talk. That’s what you’ll find on The Extra Minute from Lawrence & Schiller.
Lawrence and Schiller is a full service marketing and advertising agency. We are passionate, relentless and impactful and dedicated to going the Extra Mile for our clients. When you see “5280″ with L&S that’s what it represents, our promise to go the Extra Mile.
We believe the most effective marketing is integrated – combining traditional and non-traditional, online and off-line – under a comprehensive strategy. The tactics will vary from campaign to campaign, but the approach is consistent each time out.
The Extra Minute is an extension of our 5280 mantra. It is produced each week.
Podcast: Play in new window | Download (Duration: 2:41 — 1.3MB)
The best practices for designing, developing and deploying next-generation web, mobile and enterprise solutions were on display recently at Adobe Max in Los Angeles, CA. Among those attending was Eric Cross, Senior Interactive Developer at Lawrence & Schiller.
What were the biggest surprises? The biggest takeaways? And how can a conference like Max help L&S clients? Eric shares his thoughts in this episode of The Extra Minute.
Podcast: Play in new window | Download (Duration: 6:04 — 2.8MB)
It’s always exciting to win an award, but when it comes from your peers – people with whom you compete for business - it often means more. Such is the case for the South Dakota Office of Tourism and its recent winning of the prestigious Mercury Award.
Micah Aberson, Director of Business Development at Lawrence & Schiller tells the story of the award winning Black Hills Digital Strategy in this edition of The Extra Minute.
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Since 1999 Search Engine Strategies (SES) has been presenting one of THE best conference series on search engine marketing. Doesn’t matter if you’re a novice or an expert, interested in search engine optimization (SEO) or pay-per-click (PPC) placement, digital PR or analysis of a campaign’s ROI, SES offers a wealthy of information.
Robin Temple, Director of Digital Marketing at Lawrence & Schiller attended the most recent SES conference (San Jose). In this episode of The Extra Minute, Robin discusses what’s new in search marketing now and what we can expect in the future.
The San Jose SES Conference also provided an opportunity for Lawrence & Schiller to step up to the speaker’s podium. Billie Jo Waara, Director of Account Planning and Research, spoke on “Small Voices, Big Impact: Social Media for the Little Guy.”
Podcast: Play in new window | Download (0.0KB)
Podcast: Play in new window | Download (0.0KB)
Going to the hospital can be scary business if you’re a kid. Ok… let’s be honest… it can be unnerving for parents too.
Often the fear is based on the unknown. What is it like in the hospital? What will the room look like? What can I bring and what has to stay home?
Providing answers in a kid-friendly way is the goal of the Kid Zone. The Kid Zone is a colorful, animated and interactive micro-site developed by Sanford Health. It includes a guided tour of the Sanford Children’s Hospital, links to health information and now, an online coloring book.
In this episode of The Extra Minute, Natalie Eisenberg, account executive at Lawrence & Schiler, explains why the Kid Zone has been created and why Sanford believes it’s an important service to provide.
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If you live in the small communities that make up Middle America, you are used to hearing about new technology… and not having it available in your area. It’s the ultimate dangling carrot. The technology tease.
But not this time! Midcontinent Communications is bringing DOCSIS 3.0 to the heartland. In fact, West Fargo, ND is getting the high speed Internet network before Manhattan!
In this issue of The Extra Minute, hear how Midcontinent Communications is using digital public relations and social media tospread the word of this exciting technology advance.
Related Links
MidcoNews blog
Midcontinent Communications
Podcast: Play in new window | Download (Duration: 8:05 — 3.8MB)
Is advertising art? Is art ever advertising?
These questions are much more than rhetorical. They stretch all the way from the design studio to the board room. In this episode of The Extra Minute, Dan Edmonds, Vice President of Design Services at Lawrence & Schiller, weighs in with his thoughts on the subject.
Podcast: Play in new window | Download (1.6KB)
In the heat of the moment how do people really feel about your brand? What do they feel when using your products or services? What do they say to others about you?
Answering those questions is becoming easier than ever thanks to social media monitoring. But it takes time plus the right tools and techniques to discover relevant conversations and respond appropriately.
During this episode of The Extra Minute Courtney Lotzer, Account Planning & Research Specialist at Lawrence & Schiller, shares her experience with social media monitoring and offers some advice. If you’d like to take a deeper dive into this topic, check out session 3 of the L&S webinar series – Simple Steps to Measure Your Digital Dialogue.
Podcast: Play in new window | Download (Duration: 8:10 — 3.9MB)
Webinars are easy to come by. If you’ve shared your email address with any kind of marketing or advertising website you probably have an invitation to one sitting in your inbox right now.
Presenting a webinar on the other hand… that’s a different story. Preparing, practice and producing a 60 minute “show” can be hard. But in the words of Coach Jimmy Dugan from A League of Their Own, “It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard… is what makes it great.”
Take a listen as The Extra Minute sits down with John Pohlman, VP of Creative Services at Lawrence & Schiller, to discuss the challenges and rewards of hosting a webinar.
Podcast: Play in new window | Download (1.6KB)
Which browsers are your website visitors using? Are they upgrading as new versions are released? And why should you care?
If you are responsible for your company’s website you should be able to quickly answer all three of these questions. The answers tell you how visitors see your site and literally view your brand.
This edition of The Extra Minute discusses the marketing value of staying on top of the latest web browsers.
Podcast: Play in new window | Download (Duration: 3:19 — 1.6MB)
As the number of cell phones capable of surfing the Internet grows, so does the need to deliver content that is optimized for mobile devices.
What does it take to develop a site that plays nice with mobile web? What should it include and what are some of the obstacles you make encounter along the way?
The Extra Minute has the story of Sanford Health and its move into mobile web.
Podcast: Play in new window | Download (Duration: 4:07 — 2.0MB)
There’s nothing funny about drunk driving. But who says campaigns to curb the dangerous behavior have to play it straight?
Lawrence & Schiller recently launched the Act Civilized campaign for the South Dakota Department of Public Safety. Writer Kristy Andersen joins The Extra Minute to discuss the story behind the campaign.
Podcast: Play in new window | Download (Duration: 3:37 — 1.8MB)
Talk about mobile marketing and most people will picture text messaging or web browsers on smart phones. But for the South Dakota Office of Tourism it has another, very literal meaning.
Full-size, semi-tractor trailers have been wrapped with South Dakota images. Now the rolling billboards are traveling from coast-to-coast raising awareness of the Mount Rushmore State.
Here is the story behind this unique form of outdoor advertising.
Podcast: Play in new window | Download (Duration: 3:16 — 1.6MB)
How can Twitter, the current “It” application of social media, help you market your business? Miles Rausch, L&S web programmer and an early adapter of all things digital, sat down with The Extra Minute to offer some insights.
Twitter was also the focus of Social Media Boot Camp II. A video archive of the Twitter webinar is available. During the boot camp we asked the attendees a couple questions about their use of the micro-blogging tool. Here are the results.
Do you have a Twitter account?
What kind of tweets do you send?
Podcast: Play in new window | Download (1.6KB)
In honor of Earth Day, The Extra Minute serves up a special edition. The topic… Marketing Green Initiatives.
Natalie Eisenberg, account executive at Lawrence & Schiller, prepared this list of six suggestions for companies that have been hesitant to take the first steps into marketing their efforts to sustain the environment.
Podcast: Play in new window | Download (Duration: 3:45 — 1.7MB)
Don’t get me wrong. Reading is great. Do it every chance I get.
But there is a certain something about listening to a story that can’t be denied. The tone of voice, the pacing, even the pauses add embellishments that can only be conveyed through the spoken word.
That’s why Lawrence & Schiller is offering The Extra Minute – a weekly podcast.
The Extra Minute will provide short stories (2-3 minute) that include one or more of these basic elements:
Our first episode focuses on Social Media Boot Camp, a new series of webinars Lawrence & Schiller launched April 14th (watch the archive). The Extra Minute will offer new podcast episodes every Tuesday.
Take a listen and let us know what you think!
