Top Digital Stories of the Week: Google Enhances Image Search & Twitter Launches Vine

by Katie Popowski | Digital Strategist on January 25, 2013

in DigiKnow, Mobile, Online Marketing, Social Media

Happy Friday, we made it to the weekend! A quick “digi” update on what I consider this week’s two leading stories and what they mean for our clients.

(1)    Google’s new Image Search Results Format

(2)    Vine, Twitter’s New Video Sharing App

Google Image Search:

Google rolled out its new format for image search this week in an effort to make searching for images faster and more accurate. The update displays important image information to the right of the image for easy viewing, adds intuitive navigation buttons to direct users to the source of the image and no longer loads the source page in the browsing window.

Tip: The information that will display next to the photo includes the page hosting the image, the domain name it comes from and the size of the image. Additionally, detailed information about the image (the metadata) will appear beneath the image in the search results. Since this information will now appear prominently, make sure the content that relates to the image is accurate, appropriate and will help index your image by providing a true description.

Vine:

vine

Vine, a video sharing company that was acquired by Twitter back in October, launched yesterday. Vine is basically a video sharing app that allows you to sync with your existing social accounts to share 6-second video clips. The app looks and navigates similarly to Instagram. The app allows you to easily record your short video, upload, and share to your social networks. They’ve hit simplicity on the head, which I think is so important with content sharing apps… MAKE IT EASY!

Tip: As opposed to Facebook’s model where you have to go to Facebook to view a Facebook image or video, Twitter is allowing this video content to live in Vine and be connected to the stream. Just as Twitter requires us to keep written snippets brief and Instagram requires us to tell stories through pictures, Vine provides a new opportunity to be creative in 6 short seconds. It will be fun to watch this behavior evolve.

 

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