Hey, it could happen…

by on January 4, 2013

in Communication, L&S, Research, Retail

After seeing the hype surrounding the Mayan apocalypse die down and after watching an episode or two of Doomsday Preppers, I find myself smiling. It’s funny how people try to predict and prepare for the future even though we don’t know what’s coming tomorrow, let alone what is truly in store for the next 365 tomorrows.

However, on that note, I would still like to give this predictions thing a try. I have been keeping an eye out for future trends and wanted to highlight a few of my favorites.

  • Retailers to take shopping to the next level in 2013. Rather than looking at physical retail space as dollars earned per square foot, retailers will emphasize customer experience. Established retailers will be expanding their store experience in new ways in order to get their customer to linger longer. For example, rumors are circulating that Banana Republic and Gap will add coffee shops or even salons in their stores, but I haven’t found proof that it has happened yet.
  • Mobile tech to reach the late adopter. As people continue to rely on these handheld devices, as we have seen with the increase in smartphones in particular, we will also see an increased number of late adopters buying into smartphones and other mobile technology such as tablets in the coming year. I know what you are thinking, “I knew I should have gotten Mom an iPad for Christmas.”
  • Made in America may be in for a rally. A rise in American products manufactured on this side of the Atlantic is a favored trend for many Americans, especially Generation Y. As we continue to build up our economy after these past few years, we will continue to see strength in consumer demand for home-grown products, ranging anywhere from farmers markets to clothing items.
  • Calories are so 2012. Restaurants now need to include calories for each item on their menu as part of an industry-wide requirement that started taking shape in 2012 – check out McDonald’s if you don’t believe me. Along with buzzwords like “organic,” “natural,” “artisanal” and “local,” “calories” are so 2012. Instead, in 2013, we may see the food industry start buzzing over new trends such as omitting “genetically modified” ingredients from “all natural” items or adding “gluten-free” items to menus.

If these little 2013 tidbits piqued your interest, then keep checking back with LS-Unscripted as we continue to keep our finger on the pulse of what’s trending in 2013.


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