DigiKnow: OTT Video Viewing, Facebook Ads, T-commerce and Cyber Monday

by Billie Jo Waara | Vice President of Media, Insights and Planning on November 30, 2012

in Advertising, DigiKnow, Marketing, Message Delivery, Mobile, Online Marketing, Social Media

DigiKnow: OTT Video Viewing, Facebook Ads, T-commerce and Cyber Monday

Over the Top Video Viewing

Watching video through a broadband connection has hit critical massOver the Top (OTT) video viewing – watching content via a broadband connection on a TV – has hit critical mass. We knew this day was coming and now, with 50% of American consumers accessing video content (i.e. Netflix instant streaming) through internet-connected devices like the Xbox, the day has arrived. Not surprisingly, younger viewers are most likely to watch OTT video with 82% of 18-24 year olds watching some and over 60% watching at least a quarter of their video over the top.

As another measure of the rise of over-the-top video viewing, 27 % of U.S. consumers now subscribe to a video streaming service like Netflix, compared to 28% who subscribe to satellite service.

Click here to take a look at the full Accenture study “Taking the Pulse”.

Facebook’s Advertising Future

Facebook explores advertising opportunities outside of Facebook.Facebook is under pressure to make investors happy after their not-so-great IPO earlier this year.  How to do that? Sell advertising, both on and off Facebook. Facebook’s Chief Privacy Officer recently told Forbes magazine, “Everything you do and say on Facebook can be used to serve you ads. Our policy says that we can advertise services to you off of Facebook based on data we have on Facebook.”

Maybe a hint of things to come? An easy entrée into advertising beyond Facebook would be through their recently acquired Instagram.

Read more about Facebook’s future advertising plans.

T-CommerceNBC and American Express are offering the ability to purchase online.

Haven’t we all dreamt of the day we could buy that cool bag we saw a Housewife of Beverly Hills sporting, or the dress Padma on Top Chef wore?

American Express and NBC Universal are making that dream a reality. They’ll use the Zeebox app to give viewers information on how they can purchase select products from NBC Universal programming like Fox’s New Girl. American Express is giving its cardholders a $35 credit for their first purchase with the new system, as long as their card is synced with a Facebook account. Click here to read more on t-commerce.

Cyber Monday Sales Numbers

How successful was Cyber Monday? According to IBM Smarter Commerce, online sales were up 24.1% during the early hours of Cyber Monday and up 25.6% midday compared to a year ago. Mobile sales increased too, with the iPhone driving more traffic than any other device.  So what were Cyber Monday searchers looking for? Here were the top 10 Google Shopping searches in the U.S.:Cyber Monday sales grow.

  • Laptop
  • Nexus 7
  • Television
  • Amazon
  • iPad mini
  • Tablet computer
  • Wii U
  • Xbox 360
  • eBay
  • Walmart

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