Pandora is my go-to site when I need to “get in the zone” at work. It’s also a great way for me to see how advertisers are using this medium, and to be honest, I actually like hearing the ads. Yes, I’ll say it again, I like hearing the ads!
One that stood out to me, as a great way to use Internet radio advertising, was Starbucks and their breakfast sandwiches. Around 9:00am Starbucks taps me with a message along the lines of “Why not pair your morning coffee with a nice, warm, satisfying breakfast sandwich?” I just about grabbed my keys! Perfect timing, to the perfect audience, with the perfect message.
As I was working late, I had another great advertisement served to me about a late night snack. Really? How’d they know?! Later, I was informed by our media buyers that you can, in fact, place ads based on day parts, so that explains it. The mystery was solved, but the impact remained.
But it’s not all about food, although that does seem to capture my attention quite well, I have also been served some great ads for colleges and universities. Such as one that we created for the University of South Dakota. It starts with a young woman talking about her graduate school experience. What caught my attention was how it sounded like she was talking to me. Even though we created the ad for the University of South Dakota, when I first heard it I stopped what I was doing and listened to the message. Why? Because I didn’t feel like it was an ad and I was honestly interested in her story. Another great use of Pandora.
As advertisers we are constantly looking at new ways to shake up our message based on the medium we are using. These are just a few of the many great ways to do it with Pandora. Have you considered Pandora to reach your audience? Let us know, we can help.
My Pandora Station Recommendation: Florence + The Machine