DigiKnow: Facebook Age Requirement, Do Not Track Changes to IE, App Rewards Giving Back & Twitter Age Verification

by Katie Popowski | Digital Strategist on June 7, 2012

in Advertising, DigiKnow, L&S, Marketing, Mobile, Websites

Well, it is the end of the first full week of June, and many have started what is shaping up to be a very busy summer. Mine in particular, will be filled with a ridiculous amount of weddings and family festivities! So, whatever your summer may entail here are a few things you may have missed this week. Check out our DigiKnow posts every Friday to stay up on the latest in all things digital.

1. Will Facebook soon be available to kids under 13?

News sources buzz about the change, but really over 7.5M kids are already members.

A number of different news sources were swirling early this week about the recent rumblings of Facebook officially lifting the gate on its current age restriction. Today, Facebook’s Statement of Rights and Responsibilities states that no one shall use Facebook if they are under the age of 13. That being said, it is estimated that currently some 7.5 million users are under the age of 13.

Access for these pre-teen users would be limited and would require that their account be linked to a parent or legal guardian. This will allow parents to regulate and monitor their child’s activity. While Facebook hasn’t made an official statement confirming this change, they have responded stating that they are “are in continuous dialogue with stakeholders, regulators and other policymakers about how best to help parents keep their kids safe in an evolving online environment.”

To read more about this controversial topic, click here.

2. “Do Not Track” will be the new norm for Microsoft’s IE10

Microsoft makes a bold move to force users to “opt-in” to be tracked.

Microsoft released a statement stating that the “Do Not Track” option on its updated browser, Internet Explorer 10, will be enabled by default. This decision means each user utilizing IE10 will need to manually choose to allow tracking of their browsing activities. The decision has advertisers very angry.

The Internet Explorer browser currently accounts for roughly 18% of market share. As a result of the decision, potentially 18% of all Internet users utilizing IE10 will by default not accept any tracking or targeted advertising. “Do Not Track” was developed to give users the “choice” to be served targeted advertisements and have their browsing activity tracked for remarketing purposes.

It will be very interesting to see how this will affect online advertisers in the future; as many campaigns now are based on a remarketing, targeted strategy. Online advertising is a $30 billion industry, so my guess is that this change to IE by Microsoft will not pass quietly.

3. NEW APP ALERT: Cause.it

Watch list: An app promoting doing good. Earn points for community service = free stuff.

I’m always on the lookout for new apps for my iPhone. Is there an app for that? : ). This week Cause.it came across my radar, and I thought it was a really neat idea. Although it isn’t available for the Sioux Falls area yet, we can hope this app makes its way into more communities soon.

The purpose of Cause.it is to get people and communities more involved in volunteer and community service activities. Cause.it allows users to earn points by doing good. Points can be redeemed for a number of different rewards like discounts and free stuff from participating companies.

Check out the video explaining what Cause.it can do for local businesses, organizations and volunteers!

 4. New Twitter tool could mean more social media presence for alcohol brands

Age verification allows alcohol brands to verify follower ages and opens a new marketing channel.

Twitter is currently testing an age verification tool to provide alcohol brands the opportunity to grow their presence and conversation with Twitter users, while complying with their strict marketing guidelines. Until now many brands used a variety of different tactics to attempt to verify age on Twitter, but now brands will be able to provide a smoother, more consistent process for its potential followers to prove their age.

The process is simple. I did it myself! When someone clicks to follow the booze brand, they will be sent a private direct message containing a link to the age verification page. Click here to read about some of the other brands testing out this new tool.












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