DigiKnow: Draw Something App, The Hunger Games Online Sales, Promoted Mobile Tweets & Augmented Reality Comics

by Kate Olson | Digital Strategist on March 23, 2012

in DigiKnow, Marketing, Mobile, Online Marketing

In a week where people are counting down the days to the much anticipated “Mad Men” season 5 premier and NCAA bracket outcomes are dominating conversations, there are quite a few interesting trends and updates in the world of digital, many of which are not even related to Don Draper or KU basketball.

1. Draw Something Creates Buzz
Move over Words with Friends, this Pictionary-like game is generating 3,000 pics per second.

Draw Something, one of the most buzzed about new mobile apps, has reached over 30 million downloads in its first six weeks. Draw Something is a Pictionary-style game where one player is given a word to draw and the other player guesses the word based on the drawing. To date, over one billion drawings have been created and at peak times during the day there are over 3,000 drawings per second!

Earlier this week, Zynga acquired OMGPOP, Draw Something’s creator, for a reported $180 million with another $30 million paid for employee retention. Marketers are also seeing the unique opportunity Draw Something offers. An agency in Amsterdam has changed the way they accept internship applications – this year it’s through Draw Something. The most creative drawer scores the internship! See more on the internship challenge or read more about Draw Something’s phenomena.

2. The Hunger Games Go Mobile
Mobile movie tickets via Fandago break records for The Hunger Games.

I’ll openly admit that I have been sucked into The Hunger Games trilogy and am more than excited to see the movie this weekend.

The Hunger Games’ opening weekend is estimated to make $125 million dollars. In comparison, Twilight made $63 million during its opening weekend. Both movies target the same primary demographic – tween girls and of course 20-something marketers (like me). The unique change between the Twilight premier (just a few years ago) and The Hunger Games, is that Fandago has seen double-digit growth in movie ticket sales purchased from a mobile device. These fans are turning to mobile and social media to showcase their Hunger Games obsession and more importantly their buying power.

As movies and campaigns continue to target this younger and more tech-savvy audience, the mobile platform and digital engagement will continue to become more dominant.

Read more on The Hunger Games fandemonium.

 3. Promote Your Tweets with Mobile
Promoted Twitter Accounts now available on mobile devices. Great news for marketers!

Promoted tweets and Twitter accounts are nothing new to advertisers; however, Twitter is now allowing promoted tweets to show up on iOS and Android mobile devices. Promoted tweets will only show up in a user’s timeline once, and if they are deemed irrelevant by the user, these tweets can easily be removed.

What does this mean for marketers? Tweets will now be able to be shared with not only with a brand’s followers, but also with any Twitter user who has similar interests and is using the mobile app.

Get more information from Twitter.

4. Comics Take on Augmented Reality. Retired characters come to life.
Marvel brings retired superhero characters to life, exposing new audience to AR.

The battle of superheroes can now be taken off the comic book page and right onto a fan’s phone. Marvel Entertainment is launching an Augmented Reality app on April 2nd which will allow comic books fans to access exclusive content. With the tech-savvy app, fans will be able to see their favorite superheroes come off the page, see new footage from movies, listen to the creators of their favorite comics and catch up on past events.

To see if your favorite superhero will come to life, read more!


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