Adobe MAX 2011 Recap

by on October 21, 2011

in Conference, Design and Creative, L&S, Websites


Adobe MAX is a yearly event put on by Adobe that allows designers, developers and business leaders to get together and learn about new and upcoming Adobe products, attend sessions & labs, learn industry best practices and network with their peers.

Day 1

One of the goals at Adobe is to simplify the lives of their users by giving them the tools they need to do their job more efficiently. In comes Adobe Creative Cloud, a collection of services available to desktops and tablets, to allow just that. By using the suite of Adobe Touch Apps, coming soon to Android and iOS tablets, creatives are no longer tethered to their desks during the creative process. Whenever and wherever inspiration strikes just open the appropriate app and draw, capture and save your ideas.

Adobe Touch Apps include:

  • Collage – Create mood boards by capturing or importing assets, drawing, typing or changing colors schemes.
  • Debut – Client presentation and review of Photoshop or Illustrator files.
  • Ideas – Create vector based artwork, change color themes and import existing files.
  • Kuler – Create and modify color schemes or browse existing user generated schemes for your projects.
  • Photoshop Touch – Create and modify layered Photoshop files.
  • Proto – This is quite possibly the coolest tool of all. Quickly create and modify wireframes that can then be exported to HTML, CSS and JavaScript.

All of these tools allow users to save their work “to the cloud” and then share or modify by specified users on other tablets or desktops. While all of these are individual tools, they work seamlessly together to streamline the creation process.

Typekit will be another addition to the Creative Cloud. Typekit provides designers and developers the ability to work with non-standard fonts in their sites providing fresher designs and less coding to achieve the desired user experience.

Day Two

Day two brought more surprises as Adobe announced that they where acquiring PhoneGap and integrating their services into the Creative Cloud as well. PhoneGap allows developers to build native applications that allow access to the device hardware features, such as the camera, accelerometer and your location, by using HTML, CSS and JavaScript and then deploy their sites to multiple platforms (iOS, Android, BlackBerry, WebOS, Symbian and Bada).

Last year, Adobe announced that they were dedicated to both Flash and HTML5, this year they proved it. With the release of Flash Player 11 and Air 3 they provided new features for flash developers including State 3D accelerated graphics rendering, native 64-bit support, native extensions for Adobe Air, captive runtime support (in other words bundling the Air runtime within your application instead of requiring the user to download it separately).

If you have already installed Flash Player 11 check out the Nissan Juke ( or Tanki Online ( Stage 3D experiences.

They also announced that they have a team that has been working with WebKit developers to develop and propose additions to the to the W3C specifications for CSS Regions and CSS Shaders.

Check back for the second part of my blog post when I share the sneak peeks Adobe shared at the conference.


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