Health Insurance  Invests in Youth

Health Insurance Invests in Youth

by Tracy Saathoff | Director of Consumer Insights on March 21, 2011

in Advertising, Health Insurance, L&S, Marketing, Mobile

Health Insurance  Invests in Youth

Smartphones, social media, tablets, e-readers, web apps and mobile barcodes are just a few of the emerging technologies brands are exploring in 2011 in hopes of reaching new (and often younger) consumers. For product-based brands like Target or Nike, incorporating  your brand into the digital world easily generates higher levels of brand engagement. But other more serious products like health insurance can also reap rewards from emerging media.

An article last week in the Minneapolis Star Tribune showcased Medica Insurance’s new marketing aimed at reaching younger, non-traditional families and couples needing health insurance. By utilizing imagery of their target audience and QR codes in their ads, Medica is bridging the gap between what’s cool with consumers and what health insurance has to offer.

With Nielsen projecting smartphones to reach equal levels of saturation with that of standard phones in 2011, it’s a smart move for health insurers to look into not only utilizing mobile marketing tools like QR codes or augmented reality, but getting on mobile devices, as well.  Last year, Pew Research found that 43 percent of cell phone users had apps on their phones. This number will undoubtedly increase over the next year as more and more consumers opt for new smartphones.

With healthcare reform continuing to take shape on a state-by-state basis, health insurance marketers now have an opportunity to reach niche audiences they may have never considered before. By utilizing tools that not only resonate with the target audience, but also help create greater interaction with one’s brand, health insurers will enter a new realm of consumer engagement and connection with their key audiences’ wants and needs.

*image courtesy Minneapolis Star Tribune


{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post:



Sioux Falls Agency Office map

Sioux Falls Agency Office

3932 South Willow Avenue Sioux Falls, SD 57105
Find us on Google+
Sioux Falls Call Center Office map

Sioux Falls Call Center Office

3817 South Elmwood Avenue Sioux Falls, SD 57105
Customer Care

Careers & Internships

If you are dedicated, driven and ready for an advertising career with real potential, we want to hear from you.

Request Info
Twitter Facebook LinkedIn YouTube Follow
Was this information helpful?