Taco John’s Brand Loyalty: Mission Possible

by Kate Olson | Digital Strategist on December 3, 2010

in L&S, Online Marketing, Quick Service Restaurants, Social Media

My Town Mania

It’s been a very exciting week for Taco John’s digital loyalty program, My Town Mania! On Tuesday, QSR Magazine named our program one of the top stories that has shaped the industry this past year, and today, the 2010 Top Reward was achieved by one of our Maniacs!  After completing 25 My Town Mania missions and a multitude of Minute Missions on Facebook, this Maniac reached 3,000 points and earned the rank of Mega Maniac! Within an hour of releasing the December Missions, he had completed and submitted them, proving he truly is a Mega Maniac! As the first My Town Mania participant to reach 3,000 points, he will be able to indulge at Taco John’s as much as he would like with free Potato Olés® for a year and a $1,000 gift card to Taco John’s.

If you haven’t quite reached 3,000 points or haven’t even started submitting missions, don’t worry! My Town Mania will continue in 2011 with the addition of new missions, media platforms and even more Maniacs. It’s been so great to see such loyal and passionate fans of Taco John’s participating in My Town Mania!


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