“My Town Mania” from Taco John’s Captures Attention of National Fast Food Magazine

by Dave Haan | Director - Public Relations & Disruptive Marketing on November 30, 2010

in Quick Service Restaurants

QSR Magazine names Taco John's My Town Mania one of the 73 stories that shaped 2010.

Taco John’s has a lot of options when it comes to measuring the effectiveness of its new “My Town Mania” marketing program.

Since launching the interactive loyalty program on www.MyTacoJohns.com and Facebook in July 2010, the fast food Mexican restaurant chain has:

  • Nearly 10 times as many mobile subscribers in its marketing database
  • Seen a 65% increase in its number of Facebook friends
  • Achieved a 68% increase in the number of people following on Twitter

Now Taco John’s can add another accomplishment to the list. My Town Mania has been named one of QSR Magazine’s top 73 stories that shaped 2010.

Here’s how QSR reporter Lori Zanteson describes it: “My Town Mania not only gets customers craving Taco John’s West-Mex food, it also gets them revved to win challenges that promise worthy rewards. Accessible from its website and on Facebook, My Town Mania rewards customers for posting online photos and videos of themselves, family, and friends eating Taco John’s food and interacting with the brand. Each mission, which features local neighborhood landmarks and settings, has a value of free food, coupons, or points toward Taco John’s merchandise.”

Congratulations, Taco John’s! You’ve not only captured the love of your loyal, Potato Olés loving customers, you’ve earned the respect of the QSR industry. Can’t wait to see what you serve up in 2011.

 

{ 1 comment… read it below or add one }

Tara A November 30, 2010 at 4:57 pm

Nice job TJ’s and L&S team !! :)

Leave a Comment

Previous post:

Next post:

 
 

Locations

Sioux Falls Agency Office map

Sioux Falls Agency Office

3932 South Willow Avenue Sioux Falls, SD 57105
605.338.8000
Find us on Google+
Sioux Falls Call Center Office map

Sioux Falls Call Center Office

3817 South Elmwood Avenue Sioux Falls, SD 57105
605.978.2000
Customer Care

Careers & Internships

If you are dedicated, driven and ready for an advertising career with real potential, we want to hear from you.

Current Open Positions

 
Request Info
RSS
Twitter Facebook LinkedIn YouTube Follow
Was this information helpful?