“My Town Mania” from Taco John’s Captures Attention of National Fast Food Magazine

Taco John’s has a lot of options when it comes to measuring the effectiveness of its new “My Town Mania” marketing program.

Since launching the interactive loyalty program on www.MyTacoJohns.com and Facebook in July 2010, the fast food Mexican restaurant chain has:

• Nearly 10 times as many mobile subscribers in its marketing database
• Seen a 65% increase in its number of Facebook friends
• Achieved a 68% increase in the number of people following on Twitter

Now Taco John’s can add another accomplishment to the list. My Town Mania has been named one of QSR Magazine’s top 73 stories that shaped 2010.

Here’s how QSR reporter Lori Zanteson describes it: “My Town Mania not only gets customers craving Taco John’s West-Mex food, it also gets them revved to win challenges that promise worthy rewards. Accessible from its website and on Facebook, My Town Mania rewards customers for posting online photos and videos of themselves, family, and friends eating Taco John’s food and interacting with the brand. Each mission, which features local neighborhood landmarks and settings, has a value of free food, coupons, or points toward Taco John’s merchandise.”

Congratulations, Taco John’s! You’ve not only captured the love of your loyal, Potato Olés loving customers, you’ve earned the respect of the QSR industry. Can’t wait to see what you serve up in 2011.