Almost daily, we talk about, preach, practice and prove that social media is truly important and significant. The evolution of it is remarkable, and it only continues to provide more and more each day.

As of late, the focus has been on the money making – or saving – one can do with these services. Several new offerings have hit the social scene, presenting opportunities to further market and sell products and services. Moreover, consumers can reap the rewards of the special deals. 

Twitter recently released @Earlybird, a new service that gives followers exclusive deals from Twitter’s advertising partners. This is the social media platforms take on the recent upsurge in online deal offerings.

An equally beneficial sales driver, yet slightly different concept by Facebook developers, called Payvment, is a social network ecommerce platform that allows users to set up a free storefront. This application is a one-stop shop, allowing all the marketing, sales and administrative functions to be done within Facebook.

And we would be completely amiss to leave out Groupon, with its daily deals via email and Twitter, customized to your geographic locale. Additionally, it was just announced that Groupon will now be customizing its offerings to the specific users, treading into customer relationship management waters. The daily offerings will start to be geared more towards each individual’s specific interests rather than the entire audience.

These services parallel each other in terms of an overall goal – the utilization of existing social networks to market and sell products. What better way to drive sales and market products than directly with the relationships that are already established.

Making – and saving – money via social media channels is simple and essentially free. See what kind of ROI your business can get with these great tools.

 

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