Consumers are constantly connected – being plugged in online and tuned into the television, myself included. It is not enough to just watch television or only surf the web, as most viewers are now consuming both simultaneously.
A new study by Nielsen uncovers that three out of four Americans use TV and the web at the same, with about half of those doing so daily. So, if you are not one of the dual users, you are surprisingly in the minority.
Interestingly, women tend to multitask more often than men, with 77 percent utilizing both TV and web versus men at 73 percent. On average, about 2.5 hours a week are spent consuming the two mediums together.
Many television shows and commercials encourage viewers to go online and access additional content, whether it’s extra footage, background information, games, etc., but only about 7 percent are using the web for that purpose. Most Americans using both are checking email or Facebook, rather than content related to their television viewing.
Primetime shows are not the ones taking the biggest hit, as viewers tend to stick to just television during original programming. News and sports shows are the common television programming being viewed while using the Internet as well.
And these stats are probably even greater if you were to take smartphone usage into account. My usual television watching routine is often riddled with web-surfing and BlackBerry checking. Mobile marketing is also being thrown into the mix and gaining momentum, making marketing channels farther reaching and more accessible.
For marketers, this may be viewed as an added opportunity. The concurrent consumption is a true testament to the fact that marketers should not rely on or limit themselves to just one medium.
The opportunities to get messaging to consumers are only going to continue to evolve and grow. Staying on the cusp of those opportunities is what will set marketers apart from the rest in this ever-changing world.
{ 6 comments… read them below or add one }
@JarbleCode not quite yet. That was sent from a separate application that I was using to learn the API. Working on Twitter/Facebook now!
Between me and my mate we’ve owned writer MP3 players over the geezerhood than I can assort, including Sansas, iRivers, iPods (classic & compete), the Ibiza Rhapsody, etc. But, the antepenultimate few age I’ve deterministic pile to one billet of players. Why? Because I was euphoric to describe how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
There is noticeably a bundle to know about this. I assume you made sure nice factors in features also.Expect you would like to notice more information about tempurpedic
Would you be keen on exchanging links?Hope you would like to notice more details with regards to best fake christmas
Hiya! I just wish to give a huge thumbs up for the good information you’ve gotten right here on this post. I might be coming again to your blog for more soon.Desire you would like to observe details concerning waterproof video camera
I’m typically to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and preserve checking for brand spanking new information.Expect you need to notice more information about Shopping Live Kitchen & Bath Fixtures Store