Takeout Dining Orders go Mobile

by Robin Temple | Director of Digital MarketingJune 15, 2010

As I look at my “mom schedule” this week and see two more nights of baseball practice and practice every single night next week, I am going to have to get creative with dinner plans. In the on-the-go world that we live in, racing from work to pick up the kids and then on to the ball fields and trying to fit dinner in along the way, it seems natural for us to try to order up takeout from our mobile phones.

We’re not talking about the old-school method of finding the phone number in the mobile yellow pages and calling them up. We want simple – we want online ordering. Until now, we’ve been able to access restaurant reviews and view menus from mobile apps like Yelp or Urbanspoon.

Today, I read about a new mobile app called Snapfinger. This application allows for advanced ordering, so your meal will be ready for you when you arrive at the restaurant for pick up. Snapfinger is currently tied into chains like California Pizza Kitchen, Outback Steakhouse and Subway, offering menus from 28,000 restaurants in 1,600 cities nationwide. Snapfinger is tied directly into the restaurant’s point of sale system to ensure accurate pricing, daily specials and restaurant hours.

Pretty cool, check it out. Read more in the original article on the NY Times blog post, On the Go and Hungry? Dinner Is an App Away.

 

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