In the ever evolving realm of social media platforms, Google has just launched the latest utility – Google Buzz. This new platform has ease of use and convenience in mind, not to mention the extensive following and familiarity Google already possesses.
Similar to Facebook and Twitter, Buzz is a platform where friends can connect, share thoughts, photos, videos, chat and link accounts with other social media sites. But there are a few distinct characteristics that set Buzz apart from the rest. One being that Buzz is built directly into Gmail, giving it approximately 150 million immediate users from day one. This gives users a social media component in addition to full service email in one convenient stop.
Another delineating characteristic is Buzz’s slightly more advanced and selective privacy features. Users can switch from a public conversation thread to a private chat via Google Talk in Gmail. Furthermore, lists can be created that allow users to control which friends see certain content, while blocking others from that specific buzz. Users also have the option of making their Buzz public or just for friends.
After investigating my own Buzz, I found the convenience of the instant connections and only one login for Gmail and Buzz to be a nice component. I have not witnessed much activity yet, but I am sure that will soon change as users start to learn of this new utility and its many features.
Google’s omnipotent power and presence in the search engine and email markets will only add to the growth that Buzz may potentially see. As we all know, social media is advancing and gaining momentum daily. Keep your ears open as the “Buzz” is sure to spread.
