Just the facts – A great post from our often quoted friends at the Center for Media Research, facts you can use during your reports, speeches and water-cooler arguments during 2010. Ah, we love stats.
Mobile Phones
- U.S. mobile phone users 13+: 223M
- Number of mobile Web users: 60.7M (up 33% from 2008)
- Percentage of mobile devices that are smartphones: 18% (up from 13% in 2008)
- Percentage of mobile device owners that streamed audio: 8%
- Percentage of mobile device owners that viewed video via their mobile phone: 7%
- Percentage of mobile devices sold in Q3 2009 that were smartphones: 25% (estimated 40%-50 in 2010)
Source: The Nielsen Company, November 2009
Looking Ahead To Mid-2011
- Estimated smartphone user base: 150M
- Estimated mobile subscribers: 300M+
- Estimated users of mobile web: 120M
- Estimated users watching mobile video: 90M
Source: The Nielsen Company, November 2009
Growth of cellphone only homes in the U.S.
- 2009… 21%
- 2008… 18%
- 2007… 15%
Top 5 Smartphones (% Ownership)
- Blackberry 8300 Curve: 17%
- Apple iPhone 3G: 15%
- Apple iPhone 3G S: 12%
- Blackberry 9530 Storm: 6%
- Blackberry 8100 Pearl: 5%
Source: The Nielsen Company, November 2009
Top 5 Mobile Web Sites
- Google Search
- Yahoo! Mail
- Gmail
- Weather Channel
Top Social Networks on Mobile Phones
- MySpace
Top 5 Mobile Video Channels
- YouTube
- Fox Interactive Media
- Weather Channel
- Comedy Central
- CBS
Internet
- 195M Active U.S. Internet users
- 160.3M People who accessed the Internet via a broadband connection: (93.3%… up 16% from 2008)
- 138.4M Unique viewers of video (up 11.4% from 2008)
- 11.2B Total online video streams viewed monthly (up 17% from 2008)
- 200.1 minutes Average time spent viewing online video per viewer monthly (up 12.5% from 2008)
Social Networking
- Facebook reaches 56% of the active U.S. Internet universe with an average usage of 6 hrs a month per user
- Facebook is the #3 site visited by users 65 and older
- Twitter grew 500% year-over-year
- Time spent on social networking sites in the U.S. increased 277%
- The average U.S. worker spends 5 hrs a month visiting social networks at the office
- 32% of all mobile web users visited a social network
