We’re excited to announce the addition of a new market leader to our client list – Taco John’s International.
Lawrence & Schiller started our Taco John’s journey in the spring of 2007. Our team grew up in Taco John’s country, recalling countless hometown Taco John’s stories, which led us to identify the company as a client we wanted to work with. Our account service team began building relationships with Taco John’s that led to the opportunity to respond to their agency of record RFP in October, pitch the business in November and win (!) the business in December.
The RFP called for a creative shoot-out, so in true 5280 style, we developed strategic creative based on a deep understanding of the Taco John’s brand. We visited over 100 stores, interviewed franchisees, talked to customers and studied any other research we could get our hands on. As a result, we presented three diverse concepts, and like true parents were very proud of the entire trio of brainchildren.
The creative selected will hit the airways in March, celebrating the hometown tradition that is Taco John’s. A few members of our Taco John’s team attended the Advertising Production Committee Meeting last week, where we officially kicked off our collaborative relationship.
Welcome, Taco John’s! We couldn’t be more excited to dedicate our time and creative energy to another brand that is such a big part of our lives.
To read more about this new relationship, click here.
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This is neat stuff. Congrats on bringing a great project to the Sioux Falls market.
Ole!
Taco John’s couldn’t be happier than to partner with another great Midwestern company like Lawrence & Schiller!