Comments on: The Evolution of Online Advertising http://www.ls-unscripted.com/index.php/2009/12/16/the-evolution-of-online-advertising/ Conversations on marketing and advertising. Wed, 08 Feb 2012 09:54:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: m!les http://www.ls-unscripted.com/index.php/2009/12/16/the-evolution-of-online-advertising/comment-page-1/#comment-11573 m!les Wed, 16 Dec 2009 20:18:25 +0000 http://www.ls-unscripted.com/?p=1072#comment-11573 I like the "embrace digital" item. Too often, content providers find their content online and yank it. They spend all their time erasing all traces of that content on the Internet. Instead, they should host high quality versions of that content on their website. Viewers will flock to the high quality versions, and then you can control the monetization from there. SNL spent a long time fighting YouTube uploads of their sketches and digital shorts until finally embracing Hulu and putting clips up there. Definitely the better move. I like the “embrace digital” item. Too often, content providers find their content online and yank it. They spend all their time erasing all traces of that content on the Internet. Instead, they should host high quality versions of that content on their website. Viewers will flock to the high quality versions, and then you can control the monetization from there.

SNL spent a long time fighting YouTube uploads of their sketches and digital shorts until finally embracing Hulu and putting clips up there. Definitely the better move.

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