Back to the basics of Christmas is the approach used in the latest Lewis campaign. No hot toys or gadgets were featured this year, marking a somewhat different Christmas campaign than in years past.
A sound mix to “Oh Christmas Tree” and highlighting a breadth of products from all departments within Lewis lends a fresh, fun feel to this spot. Products from TVs and cameras to baby dolls, champagne and Doritos – it is made apparent that Lewis is your first stop for everything holiday. Whether it be for shipping and packaging, decorating your house for the holidays, gift buying or party planning, Lewis has it all.
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I liked the guitar playing part.