Notes from iab’s MIXX Conference
In September I had the opportunity to attend the Interactive Advertising Bureau’s annual MIXX conference. I had the chance to attend idea-stimulating workshops, listen to speakers from a variety of companies, and learn about new trends in the digital industry. In the next few weeks, I’ll be posting excerts from my notes.
The Consumer Revolution
Yahoo! did a survey and found that 77% of those surveyed wanted to find an ad again, but they couldn’t find it. The people surveyed wanted to save it, store it, share it. There is a large expectation gap of what online provides and what users want it to do. Stay focused on the consumer.
- The web – massive in scale, but individual areas for all the niches, like interest groups the web brings those communities together.
- The web – not daunting but it needs simplification.
- It is about LIFE, not online, or offline, all the time.
It’s a mesh of:
My World The World
Friends Knowledge
Family Information
Values News
Interests Entertainment
Locale Editorial
Combine the two to give more of what they want and less of what they don’t. Figure out what matters most.
