You know you are on target when…
It is not often that we get feedback from consumers on the effect our advertising has on them. And even less frequent that we get positive feedback.
We had the privilege of receiving a letter from a Midwest Living magazine subscriber regarding the ads placed in the publication for South Dakota Tourism this year. It read:
“May I share with you how much I have enjoyed Midwest Living’s South Dakota tourism ads? I have framed each one and have hung them on my knotty pine walls in my northern Wisconsin cottage. How serene! Will there be more? Thank you!”
Marilyn P from WisconsinÂ
Additionally, she attached a Polaroid shot of the six ads she had clipped and framed for her home.Â
Kudos to the team for developing such powerful copy and imagery to evoke strong emotion; strong enough to move the magazine reader to cut out, frame, and hang them in her home. More powerfully, to move her to write a letter (not send an email) to the publication asking them for more. Â
Now, that is marketing that will move the needle!
The Framed South Dakota Tourism ads
November 5th, 2009 at 1:53 pm
This is great! How many people hung up posters of the “Think Different” campaign for Apple? This reminds me of that.
Sometimes, marketing becomes art by accident.