check out this article from eMarketer:
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TV, Internet, mobile: up, up, up
Americans are consuming more video content across their three screens—television, Internet and mobile—according to The Nielsen Company.
The research firm’s “A2/M2 Three Screen Report—2nd Quarter 2009” indicates the screen to gain the most US video viewers was mobile, with a 70% year-over-year increase. Traditional television viewing climbed by 0.9% between Q2 2008 and Q2 2009, while online video viewing was up significantly in June (due to changes in methodology, online figures should be used for directional purposes only). Timeshifted TV viewing was on the rise as well, with 32.2% more viewers in Q2 2009 than the prior year.
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Viewing on all screens is up year-over-year, with the largest gains in internet usage, followed by timeshifted TV, video on the internet, and mobile usage. The article goes on to say “Consumers also reported watching more than 141 monthly hours of traditional TV, and 7 hours and 16 minutes of timeshifted TV per month.” Consumer internet usage dropped from 26:29 to 26:15 from 2008 to 2009. Currently, 25% of all homes have a DVR.
