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In the heat of the moment how do people really feel about your brand? What do they feel when using your products or services? What do they say to others about you?
Answering those questions is becoming easier than ever thanks to social media monitoring. But it takes time plus the right tools and techniques to discover relevant conversations and respond appropriately.
During this episode of The Extra Minute Courtney Lotzer, Account Planning & Research Specialist at Lawrence & Schiller, shares her experience with social media monitoring and offers some advice. If you’d like to take a deeper dive into this topic, check out session 3 of the L&S webinar series – Simple Steps to Measure Your Digital Dialogue.
