The Extra Minute: Act Civilized

by Dave Haan | Director - Public Relations & Digital DevelopmentMay 19, 2009

Podcast: Play in new window | Download (Duration: 4:07 — 2.0MB)

There’s nothing funny about drunk driving. But who says campaigns to curb the dangerous behavior have to play it straight?

Lawrence & Schiller recently launched the Act Civilized campaign for the South Dakota Department of Public Safety. Writer Kristy Andersen joins The Extra Minute to discuss the story behind the campaign.

Filed under : Advertising,Marketing,Online Marketing,Public Relations,Social Media,The Extra Minute

Tagged as: Dave Haan, highway safety, Kristy Andersen, PR, Public Relations, The Extra Minute

{ 1 comment… read it below or add one }

Kristy May 19, 2009 at 9:09 am: An update on the campaign – our latest report shows that more than 2000 South Dakotans have now signed up for these text messages! We hope that’s 2000 people getting home safer and smarter.

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