Well it depends on if you joined Tuesday’s (4.21.09) webinar or not, L&S Social Media Boot Camp: Twitter Demystified. We had great questions from the audience of over 120 participants and you can follow the online conversations as well via twitter search, #TheExtraMile.
There were a number of requests for the information presented, so here’s a quick hot sheet as presented by @awayken and @robintemple.
In case you were wondering, L&S likes to describe Twitter as an open forum of short dialogue. Twitter was designed to be compatible with mobile phones and extend text messaging type posts to a larger audience. Think of it as a cross between text messaging and a chat room. Oh by the way, its always changing too – watch the horizon for new innovations and Google’s role.
How To Use Twitter 101:
1. Â Don’t use the website…use a Twitter application!
2. Share Content
- Share Links: Tr.im (trims your links)
- Share Pics: TwitPic
- Share Vids: 12seconds
- Save Thoughts: Birdhouse (a notepad for Twitter)
- Spread Music: Blip.fm
3. Talk the Talk: Twitter Lingo
- tweet – an update or posting to Twitter
- replies – a way of relating your tweet to a previous tweet
- direct messages – private messages
- favorites – a way of marking your favorites
- fail whale – Twitter’s “over capacity” mascot
- @TheExtraMile – a reply to TheExtraMile
- RT – re-tweet
- OH – Over heard
- #awesome – a way of tagging your tweet
Also, I found this great presentation on slideshare.net – a great visual presentation of Twitter words.
4. Listen to the Conversation.
- Twitter Search
- Monitter : Search by topic, geography.
- TweetBeep : Receive e-mail alerts.
- Nearby Tweeps
5. Twitter is for Conversation. Take the time to respond to people and be a part of a conversation
6. Utilize multiple accounts. Segment your audience (sales versus service) and your conversations, ie Dell, Wells Fargo.
7. Follow interesting people.
- Wefollow: Connect with new tweeple who share your interests
8. Promote: Your account should be in your website, in your email byline, on your tshirt, etc. If people don’t know your twitter account exists, it’s not going to do you much good.
9. Retweet (RT) but give credit where credit is due.
10. Don’t over-use. Be relevant.
Let us know if you have other questions or comments to share! Looking forward to next week’s session!
Join our in-house measurement experts, Courtney Lotzer and Mark Morgan, as they lead Part III of Social Media Boot Camp and you’ll walk away with the best social media measurement practices to help your bottom line.
L&S Social Media Boot Camp: Part III
Measure the Digital Dialogue
Tuesday, April 28, 2009
10:00 a.m. CST
The Lawrence & Schiller Social Media Boot Camp is a free 10-week webinar series that focuses on a variety of social media topics for today’s digital marketing environment. Each Tuesday morning, join us for an in-depth discussion and a review of available tools and best-of-the-best showcases from across the country. Social media is inherently social; likewise your comments and questions will be included in the one hour online conversation.
For a complete schedule of upcoming topics, click here.
Register here for Part III of the Boot Camp, “Measure the Digital Dialogue
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Would you forward the Twitter Demystified information to my client, Melissa Zabel at Creative Streets Media Group? Her client is NCAA.
mzabel@webize.com
Thank you
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