L&S Unscripted

The first installment of the Lawrence & Schiller Social Media Boot Camp was launched last Tuesday, April 13. Needless to say, I have to give a shout out to the audience who asked great questions and were willing to really engage with the topic. Great questions, great polls, a great time was had by all. In fact, it was overwhelming to see that over 100 people participated in this first ever event for our agency.

In case you missed it, here’s a brief recap of the topic:

Definition of Social Media: Content created by people using highly accessible and scalable publishing technologies. It is intended to facilitate communications, influence interaction between peers and with public audiences. This is typically done via the Internet and mobile communications network.

L&S Version of Social Media: Social media is content created by people, with tools, that create conversations.

Key Takeaway: If your company exists, people are talking about it online. If you choose to participate in the conversation, think about your message first and then find the right tool to connect with your audience.

Here’s the video if you want to listen to the entire presentation – its worth 60 minutes of your time!

The Lawrence & Schiller Social Media Boot Camp is a free 10-week webinar series that focuses on a variety of social media topics for today’s digital marketing environment. Each Tuesday morning, join us for an in-depth discussion and a review of available tools and best-of-the-best showcases from across the country. Social media is inherently social; likewise your comments and questions will be included in the one hour online conversation.

Today’s topic at 10:00 a.m. CST was focused on “Twitter Demystified.” Come back in a few days for the recap on our blog.

For a complete schedule of upcoming topics, click here.

Register here for Part III of the Boot Camp, “Measure the Digital Dialogue.”