Dinner conversation has really changed. A few days ago a group of friends and co-workers sat down for a nice meal after a long day’s work. As soon as the beverages were ordered, most of us (myself included) had our phones out… checking basketball scores, Facebook and Twitter.
Our mothers would not approve.
We are not, however, alone. comScore recently released research showing the number of people daily surfing the web on their cellphones has doubled since January 2008. All together daily mobile web users now total 22.4 million!
Top categories include:
- News, weather, maps & other information = up 107%
- Social networking site or blog = up 427%
- Financial accounts = up 188%
- Movie information = up 185%
- Business directories = up 161%
And it isn’t just high-end iPhones and Blackberries. According to comScore, 70 percent of the people accessing mobile web are doing so on lower cost feature phones (any phone that isn’t a smartphone or PDA phone).
My question to marketers is, what information on your website might people want or need to access while on the go? Is it available in a mobile-friendly format? If not, what are you waiting for?
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According to Korena’s blog, our mothers WOULD approve
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