The question over whether or not you need an online component in your marketing program isn’t really a question. A recent benefit event proved once again that consumers are online and want to interact with you there.
When a former co-worker and long-time friend of L&S was diagnosed with cancer we helped lead a community-wide fundraising effort. We used traditional and new media tactics to drive visitors to www.WeDigDoug.com.
At the web site people could purchase event and raffle tickets and donate directly online. When all was said and done we hit our attendance goals for the banquet and surpassed our fundraising expectations. Our post-event analysis revealed that HALF of the funds raised came in through the web site.
You’ve heard the old saying, “I’m sure that half of my advertising budget is wasted. The problem is I just don’t know which half.”
It’s not the online half.
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That’s quite a telling statistic, Mark. Good stuff.