Marketing to (Creepin’ on) Teens
How do you communicate with teens these days? Since two of them live in my house I think about that every day. I study what they do. How they interact with each other and with the brands they love. In their language I’m “creepin’ on them”.
When I was in high school we lived on the telephone talking to our friends. My parents put in a second line so their calls could get through. Kind of like I have two, OK three, computers in my house. Why? If you don’t live with teens, here is how it works. They go somewhere with their friends. They take pictures. They come home. They immediately jump on Facebook.com to share their pictures and their stories. Then they go to YouTube.com and watch silly videos.
Do they know they spend too much time on Facebook? Yes. At the Roosevelt High School talent show last week several hilarious skits and parody songs were dedicated to their obsession with being on everyone’s top friend list. This is where they live. In the 50’s Fonzie and Richie hung out at the drive in. Today’s teens hang out online.
If you are marketing to them you must have a digital strategy.
Oh yeah, if I absolutely have to get in touch with my teens immediately, how do I do it? You parents out there know. Text messaging. Hmmm, is that part of your marketing strategy? Happy creepin’! Let me know if I can help.
