Comments on: Social Media – Your Customers Want You! http://www.ls-unscripted.com/index.php/2008/10/09/social-media-your-customers-want-you/ Conversations on marketing and advertising. Wed, 08 Feb 2012 09:54:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: m!les http://www.ls-unscripted.com/index.php/2008/10/09/social-media-your-customers-want-you/comment-page-1/#comment-673 m!les Thu, 09 Oct 2008 19:26:33 +0000 http://www.ls-unscripted.com/?p=80#comment-673 I feel that what holds companies back is that, as a consumer, I have only myself to confer with when interacting online. If I'm on Facebook, and I want to start a group, I ask myself, "Should I make this group?" and then decide whether or not to do it. If the group ends up being a bad idea, it is only my reputation that is harmed. Companies, however, have executive teams, employees, even shareholders who all have something at stake when a company makes that bold move into social. That can be such a daunting precipice as to cause inaction. Even once the leap is made, it still takes time and energy to keep those conversations going. The rewards, however, can be great. More customers, more loyal customers, greater brand recognition, etc. And, of course, a placing in the metaphorical "They GET it" category. I feel that what holds companies back is that, as a consumer, I have only myself to confer with when interacting online. If I’m on Facebook, and I want to start a group, I ask myself, “Should I make this group?” and then decide whether or not to do it. If the group ends up being a bad idea, it is only my reputation that is harmed.

Companies, however, have executive teams, employees, even shareholders who all have something at stake when a company makes that bold move into social. That can be such a daunting precipice as to cause inaction. Even once the leap is made, it still takes time and energy to keep those conversations going.

The rewards, however, can be great. More customers, more loyal customers, greater brand recognition, etc. And, of course, a placing in the metaphorical “They GET it” category.

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