What Downturn?

The downturning economy doesn’t mean that your customers will stop spending money – they’ll just start spending it smarter.

Here’s some smarter ways to reach them:

1. Research.
The better you know someone, the more likely you are to be able to reach them.  Now is the time to find out as much about your customers as you possibly can. 

• Monitor the online conversation and research what people are saying about you and your competitors.
• Implement online surveys – they’re cost effective and provide guidance for deeper exploration.
• Double down on user and focus groups to stay in tune.

2. Digital Strategies:
With $4.00 gas, it’s safe to say that people will be utilizing online tools to research and shop, meaning it’s probably time to reevaluate how you are using technology. 

• Update your web site copy to focus on value and trust. Make sure that your search engine optimization is consistent with current events.
• If you don’t have an email database, build one. E-mail marketing is inexpensive and measurable.
• Dive into social media and be a part of the conversation – it’s free. 

3. Public Relations.
PR is one of the most affordable and effective tools in the marketing mix. Consumers are looking for assurance and guidance from the companies that they choose to do business with. Make sure you are telling your story effectively.

• Get involved with your customers through experiential marketing and invite dialogue with promotions, events and sponsorships.
• Develop a cause marketing campaign that shares a mutual interest with causes that matter to your customers.
• Give the media insights into your industry and how you are helping people during uncertain times.

If you’d like to talk through how you could implement these into your marketing plan, give us a call.