Watch this video.
RU LOL?
I luv 2 txt. 4 those of u not well-versed in txtspk, I’ll use a combination of appropriately spelled words and SMS language in this pst. Wait, I’ll b/u. SMS is short for Short Message Service.
y does txt or SMS matter? According to CTIA-The Wireless Association®, 363 billion SMS messages were sent in 2007. Additionally, the Mobile Marketing Association reports that in the next few years, a majority of brands will use txt and multimedia messaging to reach their audiences.
Does this mean txt will rule the world? No, but in 2day’s fast-paced market, we need to understand the evolution of an ever-changing communication system so that we can compete 2mro. Just as e-mail mktng is not the only way to advertise or to reach every audience; SMS is just another tool we can use to deliver a message as prt of the marketing mix.
Here are just a few things to consider when engaging in mobile marketing:
- SMS has a lmt of 160 characters of txt. It’s concise. That’s its beauty. Use txt 2 gt straight to the point. No photos, logos, sound, just txt. SMPL.
- Mobile devices r our BFFs. I doubt that any of us will be giving up our bbs or cell phones anytime soon. It’s always w/ me n I nvr lv hm w/o it.
- Consumers r asking 4 it. Typically, as a paying wireless consumer, I’m opting in to receive txt msgs from my personally preferred vendors. Asking permission makes it easy for u 2 knw ur rching a consumer who wants to hear from u. As a consumer, it’s a convenience for me to get up2dt info about products or services I use.
As you dv hd frst into mobile marketing, ask urslf, is my msg promotional, informational or just marketing? In any case, it’s probably a good fit for a txt tst drv.
CU L8r
BJW
