L&S Unscripted

Five thousand two hundred and eighty is the number of feet in a mile. It also represents the commitment Lawrence & Schiller makes to go the extra mile for its clients.

Each quarter L&S honors an employee who embodies the spirit of 5280. Someone who has gone above and beyond to deliver significant results for a client. Not just someone who has put in long hours, but someone who has been strategic, insightful and relentless. To this person the Marketing and Advertising  (MAP) Award is presented.

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Podcast: Play in new window | Download (Duration: 6:04 — 2.8MB)

It’s always exciting to win an award, but when it comes from your peers – people with whom you compete for business -  it often means more.  Such is the case for the South Dakota Office of Tourism and its recent winning of the prestigious Mercury Award.

Micah Aberson, Director of Business Development at Lawrence & Schiller tells the story of the award winning Black Hills Digital Strategy in this edition of The Extra Minute.

Podcast: Play in new window | Download (Duration: 3:37 — 1.8MB)

Talk about mobile marketing and most people will picture text messaging or web browsers on smart phones. But for the South Dakota Office of Tourism it has another, very literal meaning.

Full-size, semi-tractor trailers have been wrapped with South Dakota images. Now the rolling billboards are traveling from coast-to-coast raising awareness of the Mount Rushmore State.

Here is the story behind this unique form of outdoor advertising.