Back to the basics of Christmas is the approach used in the latest Lewis campaign. No hot toys or gadgets were featured this year, marking a somewhat different Christmas campaign than in years past.
A sound mix to “Oh Christmas Tree” and highlighting a breadth of products from all departments within Lewis lends a fresh, fun feel to this spot. Products from TVs and cameras to baby dolls, champagne and Doritos – it is made apparent that Lewis is your first stop for everything holiday. Whether it be for shipping and packaging, decorating your house for the holidays, gift buying or party planning, Lewis has it all.
This week, Lawrence & Schiller is rolling out one of our newest clients, the University of South Dakota. Many of you have probably seen the television commercial already, but it really drives home what we are trying to say with this fresh, exciting campaign. The aim is to make potential and current students feel that USD is the place to be – that they are getting a private school education at a public school value, incomparable to any other.
The commercial truly says it all: Commitment you can see. Tradition you can feel. An experience like no other. At a place called USD. The University of South Dakota.
