It’s an exciting day at Lawrence & Schiller; today we launch our agency blog. We’re ready to start talking and we hope you’ll join our digital exchange.
As a blog reader, you know the buzz firsthand. From rant and rave blogs and political activist blogs to travel blogs and corporate blogs, the blogosphere is changing web content as we know it. Consumers trust online content, and if you’re not generating dialogue, rest assured that your competitors are.
Over the last year, we’ve heard the resistance and questions time and time again from our clients: Why would we want to start a blog? What’s in it for us? For us, we see it as a great opportunity to start conversations about hot topics in our day-to-day client experiences, to collect unsolicited feedback and to strengthen relationships with our key audiences.
When clients or potential clients ask these questions, our answer goes something like this…
Blog benefits are simple. They:
- Position your employees as thought leaders in your respective industry. The key to a successful blog is to assign the best writer to the job - subject matter experts. It doesn’t have to be the same writer each week; mix it up and find the person that is the most passionate about the topic.
- Feature innovation or unveil new products or services. Build hype.
- Direct conversations about your business by providing topics and discussion starters. Pose strategic questions that will collect consumer insights about your products or services. It’s where online PR and online research unite.
Your insight and passion about your business topics will resonate with your very best target audience. They’re searching for you - have you initiated the conversation?
We call it digital word-of-mouth. Start talking. People will listen.
Diligently digitizing,
Robin
