What’s more important? Winning awards or reaching business goals?

At Lawrence & Schiller we love holding the hardware, but our emphasis has always been delivering results for our clients. Which makes this award season such a treat. Clients are seeing positive results and earning accolades.

Telly Awards

It started with “Hey Sara”, winner of a Silver Telly award for Midcontinent Business Solutions. The spot is part of a series produced for Midcontinent’s Phone & Data Services and Television Advertising Sales. The campaign has been so effective and recognizable, Midcontinent has extended it into 2011.

Pollie Awards

Billed as the “Oscars of political advertising”, the Pollie Awards are presented by the American Association of Political Consultants. Big budget commercials for campaigns in large states compete along small budget efforts from rural areas. Going up against the best in the business, two different commercials created by Lawrence & Schiller for the 2010 election earned special recognition.

• Gold Pollie – Television Ad, More Than 60 Seconds, “Meet Dennis Daugaard” – Dennis Daugaard for Governor
• Silver Pollie – Statewide, Republican, Non-Gubernatorial Race, “Elevator Speech” – Dusty Johnson for P.U.C.
• Honorable Mention – Governor, “Meet Dennis Daugaard”

Of course, the best result came in November when both Dennis Daugaard and Dusty Johnson won by large margins. If you’d like to hear more about the Pollie Awards, listen to this interview with John Pohlman and Micah Aberson who had the honor of walking on stage in Washington, D.C. to pick up the awards.

Addy Awards

Each year, ad agencies around the country enter their best work in hopes of winning an ADDY® award – one of the industry’s most recognizable honors. This year, Lawrence & Schiller’s clients won a total of 35 different awards.

Best of Show – Electronic
Great Western Bank | National TV Campaign | “Best of Both TV Campaign”

Best of Class – Non-Traditional Marketing
South Dakota Tourism | Non-Traditional Advertising | “Mt. Rushmore Macy’s Day Parade Float”

Best of Class – Television
Great Western Bank | National TV Campaign | “Best of Both TV Campaign”

Best of Class – Public Service
South Dakota Office of Highway Safety | Public Service – TV | “Marked For Life TV”

Best of Class – Radio
Workplace Technology Center | Local Radio | “Sucky I.T.”

Gold Addy Awards

1. Great Western Bank | National TV Campaign | “Best of Both TV Campaign”
2. South Dakota Office of Highway Safety | Public Service – TV | “Texting TV”
3. South Dakota Office of Highway Safety | Public Service – TV | “Rollover TV”
4. South Dakota Office of Highway Safety | Public Service – TV | “Marked For Life TV”
5. South Dakota Office of Highway Safety | Public Service – Out-of-Home | “DUI/DOA Billboard”
6. South Dakota Office of Highway Safety | Public Service – Non-Traditional | “Helmet Tattoo Street Graphics”
7. South Dakota Office of Highway Safety | Public Service – Campaign | “Helmet Tattoo Street Graphics”
8. South Dakota Office of Highway Safety | Public Service – Non-Traditional | “Marked For Life Street Team”
9. South Dakota Office of Highway Safety | Public Service – Mixed Media Campaign | “Marked For Life”
10. South Dakota Office of Highway Safety | Elements of Advertising, Sound | “At The Scene Radio”
11. South Dakota Tourism | Non-Traditional Advertising | “Mt. Rushmore Macy’s Day Parade Float”
12. South Dakota Tourism | Consumer or Trade Publication | “Every picture tells a story”
13. South Dakota Tourism | Interactive Media: Online Campaigns | “Web banners/Website”
14. University of South Dakota | National TV Campaign | “USD – One Smart Move Campaign”
15. Workplace Technology Center | Local Radio | “Sucky I.T.”
16. Lawrence & Schiller | Self-Promotion Invitation | “Friday Evening HoHo”
17. Lawrence & Schiller | Self-Promotion Mixed Media Campaign | “Friday Evening HoHo”

Silver Addy Awards

1. Great Western Bank | National TV, Consumer Services | “Best of Both – Business TV”
2. Lowell Hanson | Interactive Media: Website, Consumer HTML, Products | “Flying A Ranch for Sale”
3. Sanford Health | Newspaper Campaign, Color | “Sanford Strip Ads”
4. Sanford Health | Local Radio | “When you’re ready for baby”
5. Sanford Health | Local TV: 60 seconds or Less | “When you’re ready for baby”
6. Sanford Health | Local TV: 60 seconds or Less | “This is what you do”
7. Sanford Health | National TV, Consumer Services | “Sanford Cancer Center – Never Fight Alone”
8. South Dakota Office of Highway Safety | Public Service – Poster | “Stomach Pump”
9. South Dakota Office of Highway Safety | Public Service – Campaign | “Someone Needs You Mom/Dad Billboards”
10. South Dakota Office of Highway Safety | Elements of Advertising, Cinematography | “Rollover TV”
11. South Dakota Tourism | Campaign: Consumer or Trade Publication | “Every picture tells a story”
12. South Dakota Tourism | Interactive Media: Website, Consumer HTML, Products | “TravelSD.com”
13. Vance Thompson Vision | Local Television, :30 or Less | “Masterpiece TV”

But best of all, are the stories reporting a drop in S.D. highway fatalities, and knowing the Office of Highway Safety’s campaign is playing a role. Or hearing how many people are noticing Great Western Bank’s Best of Both campaign. Or seeing all of the buzz generated after Mount Rushmore float appeared in the Macy’s Day Thanksgiving Day Parade. Because in the end, results for our clients are what matter most.

From travel and tourism to higher education, telecommunications to healthcare, 12 different Lawrence  & Schiller clients took home honors Saturday night, at the 44th Annual South Dakota Advertising Federation’s Addy Awards. The diverse collection of winners represent a 25% higher number of clients than any other marketing agency in the awards show.

Best of Class Mixed Media Addy award was presented to the University Center for its “At the Center of it All” campaign. Workplace Technology Center also won a Best of Class Addy. Its “English to IT”  took home the Best of Class Addy for Consumer or Trade Publication.

Lawrence & Schiller congratulates all of its clients who won at the Sioux Falls event. All together the group received 24 Addy Awards.

• South Dakota Tourism
• Midcontinent Communications
• Sanford Hospital
• Dennis Daugaard for Governor
• University Center
• South Dakoa Office of Highway Safety
• Workplace Technology Center
• The Golf Course At Devil’s Tower
• Visit Spearfish
• South Dakota Symphony
• Sioux Falls Green Project
• Lawrence & Schiller

After more than a quarter of a century in the advertising industry, Lawrence & Schiller’s Kevin Van Westen was honored with the South Dakota Advertising Federation’s prestigious Creative Legacy Award at the 43rd annual Addy® Awards.

The Creative Legacy Award is presented to individuals who have led creative progress, originality and innovation in the fields of marketing and advertising.

At Lawrence & Schiller, Van Westen has spent 25 years developing creative work for almost every L&S client and serves as a mentor to the agency’s production artists. As Director of Production Services, Kevin not only oversees the art staff’s technology and software needs but also serves as a valuable creative resource.

In an industry with high turnover, few can say they’ve spent the bulk of their career in one spot. After all, only three people have been at the agency longer than Kevin: cofounders Craig Lawrence and Paul Schiller along with President and CEO Scott Lawrence. As for the future, Kevin says he plans to stay put, continuing to love what he’s doing.

“In 25 years, I’ve had the opportunity to do many things, welcome new technology, work with people all across the industry and enjoy the challenges of the business. I found my fit,” he says.

Despite a droop in the nation’s economy, there was no shortage of creativity at this year’s 43rd annual Addy® Awards. Lawrence & Schiller took home two Best of Class awards at the February 21 event, with 11 gold and silver awards total.

L&S swept the Non-Traditional Advertising category, taking home the group’s only two awards, including a gold Addy for DAKOTACARE’s “Body Cast Guy,” campaign. Showing up at sporting events and community festivals, street team participants wheeled around a man in a body cast to let consumers know how not having health insurance can cost you. “Body Cast Guy” went on to win Best of Class in the Non-Traditional category.

The agency also took home Best of Class in the Out of Home category with Augustana College’s “Viking Logo Reveal” billboard campaign. For four weeks, the college’s new Viking logo was slowly revealed in a teaser billboard campaign. These efforts culminated in a logo reveal celebration on the Augustana campus and exclusive announcements to alumni and the Sioux Falls media.

Several other L&S clients took home hardware including CHCS Services, Shock Land Company, Great Bear Recreation Park, Black Hills Digital Strategy, Midcontinent Communications, SDSU and the South Dakota Symphony.