From travel and tourism to higher education, telecommunications to healthcare, 12 different Lawrence & Schiller clients took home honors Saturday night, at the 44th Annual South Dakota Advertising Federation’s Addy Awards. The diverse collection of winners represent a 25% higher number of clients than any other marketing agency in the awards show.
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After more than a quarter of a century in the advertising industry, Lawrence & Schiller’s Kevin Van Westen was honored with the South Dakota Advertising Federation’s prestigious Creative Legacy Award at the 43rd annual Addy® Awards.
The Creative Legacy Award is presented to individuals who have led creative progress, originality and innovation in the fields of marketing and advertising.
At Lawrence & Schiller, Van Westen has spent 25 years developing creative work for almost every L&S client and serves as a mentor to the agency’s production artists. As Director of Production Services, Kevin not only oversees the art staff’s technology and software needs but also serves as a valuable creative resource.
In an industry with high turnover, few can say they’ve spent the bulk of their career in one spot. After all, only three people have been at the agency longer than Kevin: cofounders Craig Lawrence and Paul Schiller along with President and CEO Scott Lawrence. As for the future, Kevin says he plans to stay put, continuing to love what he’s doing.
“In 25 years, I’ve had the opportunity to do many things, welcome new technology, work with people all across the industry and enjoy the challenges of the business. I found my fit,” he says.
Despite a droop in the nation’s economy, there was no shortage of creativity at this year’s 43rd annual Addy® Awards. Lawrence & Schiller took home two Best of Class awards at the February 21 event, with 11 gold and silver awards total.
L&S swept the Non-Traditional Advertising category, taking home the group’s only two awards, including a gold Addy for DAKOTACARE’s “Body Cast Guy,” campaign. Showing up at sporting events and community festivals, street team participants wheeled around a man in a body cast to let consumers know how not having health insurance can cost you. “Body Cast Guy” went on to win Best of Class in the Non-Traditional category.
The agency also took home Best of Class in the Out of Home category with Augustana College’s “Viking Logo Reveal” billboard campaign. For four weeks, the college’s new Viking logo was slowly revealed in a teaser billboard campaign. These efforts culminated in a logo reveal celebration on the Augustana campus and exclusive announcements to alumni and the Sioux Falls media.
Several other L&S clients took home hardware including CHCS Services, Shock Land Company, Great Bear Recreation Park, Black Hills Digital Strategy, Midcontinent Communications, SDSU and the South Dakota Symphony.