What were the biggest surprises? The biggest takeaways? And how can a conference like Max help L&S clients? Eric shares his thoughts in this episode of The Extra Minute.

Micah Aberson, Director of Business Development at Lawrence & Schiller tells the story of the award winning Black Hills Digital Strategy in this edition of The Extra Minute.

Robin Temple, Director of Digital Marketing at Lawrence & Schiller attended the most recent SES conference (San Jose). In this episode of The Extra Minute, Robin discusses what’s new in search marketing now and what we can expect in the future.

The San Jose SES Conference also provided an opportunity for Lawrence & Schiller to step up to the speaker’s podium. Billie Jo Waara, Director of Account Planning and Research, spoke on “Small Voices, Big Impact: Social Media for the Little Guy.”

5280, Full Circle Marketing.

Often the fear is based on the unknown. What is it like in the hospital? What will the room look like? What can I bring and what has to stay home?

Providing answers in a kid-friendly way is the goal of the Kid Zone. The Kid Zone is a colorful, animated and interactive micro-site developed by Sanford Health. It includes a guided tour of the Sanford Children’s Hospital, links to health information and now, an online coloring book.

In this episode of The Extra Minute, Natalie Eisenberg, account executive at Lawrence & Schiler, explains why the Kid Zone has been created and why Sanford believes it’s an important service to provide.

But not this time! Midcontinent Communications is bringing DOCSIS 3.0 to the heartland. In fact, West Fargo, ND is getting the high speed Internet network before Manhattan!

In this issue of The Extra Minute, hear how Midcontinent Communications is using digital public relations and social media tospread the word of this exciting technology advance.

Related Links
MidcoNews blog
Midcontinent Communications

These questions are much more than rhetorical.  They stretch all the way from the design studio to the board room. In this episode of The Extra Minute, Dan Edmonds, Vice President of Design Services at Lawrence & Schiller, weighs in with his thoughts on the subject.

Answering those questions is becoming easier than ever thanks to social media monitoring. But it takes time plus the right tools and techniques to discover relevant conversations and respond appropriately.

During this episode of The Extra Minute Courtney Lotzer, Account Planning & Research Specialist at Lawrence & Schiller, shares her experience with social media monitoring and offers some advice.  If you’d like to take a deeper dive into this topic, check out session 3 of the L&S webinar series – Simple Steps to Measure Your Digital Dialogue.

Presenting a webinar on the other hand… that’s a different story.  Preparing, practice and producing a 60 minute “show” can be hard. But in the words of Coach Jimmy Dugan from A League of Their Own,  “It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard… is what makes it great.”

Take a listen as The Extra Minute sits down with John Pohlman, VP of Creative Services at Lawrence & Schiller, to discuss the challenges and rewards of hosting a webinar.

If you are responsible for your company’s website you should be able to quickly answer all three of these questions. The answers  tell you how visitors see your site and literally view your brand.

This edition of The Extra Minute discusses the marketing value of staying on top of the latest web browsers.

What does it take to develop a site that plays nice with mobile web? What should it include and what are some of the obstacles you make encounter along the way?

The Extra Minute has the story of Sanford Health and its move into mobile web.

Lawrence & Schiller recently launched the Act Civilized campaign for the South Dakota Department of Public Safety. Writer Kristy Andersen joins The Extra Minute to discuss the story behind the campaign.

Full-size, semi-tractor trailers have been wrapped with South Dakota images. Now the rolling billboards are traveling from coast-to-coast raising awareness of the Mount Rushmore State.

Here is the story behind this unique form of outdoor advertising.

Twitter was also the focus of Social Media Boot Camp II. A video archive of the Twitter webinar is available. During the boot camp we asked the attendees a couple questions about their use of the micro-blogging tool. Here are the results.

Do you have a Twitter account?

What kind of tweets do you send?

Natalie Eisenberg, account executive at Lawrence & Schiller, prepared this list of six suggestions for companies that have been hesitant to take the first steps into marketing their efforts to sustain the environment.

1. Don’t Wait. You don’t have to be completely green before promoting your efforts. Celebrate and communicate your small successes.
2. Perfection is not the goal. Focus on progress and improvement.
3. Be Yourself. Stay true to your brand voice and personality when tackling and marketing environmental efforts.
4. “What’s in it for me?” Green fatigue is real. Be ware of ’save the world’ messages. Instead communicate the primary benefits for your customers.
5. Walk the walk. Do as much as possible.
6. Be Prepared. Expect criticism. Get ready to explain your company’s position.

But there is a certain something about listening to a story that can’t be denied. The tone of voice, the pacing, even the pauses add embellishments that can only be conveyed through the spoken word.

That’s why Lawrence & Schiller is offering The Extra Minute – a weekly podcast.

The Extra Minute will provide short stories (2-3 minute) that include one or more of these basic elements:

1. Full-circle, integrated marketing
2. Quantifiable results
3. Our 5280 promise

Our first episode focuses on Social Media Boot Camp, a new series of webinars Lawrence & Schiller launched April 14th (watch the archive).  The Extra Minute will offer new podcast episodes every Tuesday.

Take a listen and let us know what you think!