I read a great article on Ragan’s Healthcare Communication News’ site, talking about the six reasons why your hospital needs video content. The only thing that would have made it better was if it had a video. Oh well!
Any guesses as to why hospitals, of all places, need video content? Well, I’ll give you a hint, although the author makes some great connections specifically to the healthcare industry, the universal truths that I took away from this article can impact marketers in every industry.
Let me recap the article for you, videos are:
Social – Videos are like a good story or joke that someone can pass along to a friend. It’s your job to make visitors want to share it.
Engaging – People spend more time on a website with a video than on one without – more than five times than that of a “simply text” site, actually. That’s because videos are a preferred way to get information and are entertaining, which makes them a great way to build content. We see evidence of this as video views and video uploads continue to grow year-after-year. Supply and demand. Or in this case, is it demand and supply? Whatever it is, it’s growing.
Accessible – With consumer’s moving to three screens, it’s imperative that marketers implement methods and tactics that can stretch across all three. Videos are up to the task.
Generating – Video content will help you site generate better rankings on Google. For example, according to HealthCare News, your website will be 50 times more likely than a plain text site to show up on the first page of Google search results if it has video content.
These are just a few of the many great reasons to incorporate video into your next digital campaign. But if you want to see it in action, check out how Sanford Health is seamlessly integrating video content throughout their website.
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