LSU: It’s Intermission, Halftime or a Commercial Break

by Mari Stensgaard | P.R. InternJuly 22, 2011

It's Intermission, Halftime or a Commercial Break

July marks the midpoint. I’m halfway. If I was at the theater, it would be intermission. If I was in school, I’d be sweating through a mid-term exam. If I was tuned into Survivor or the Real Housewives, it’d be a commercial break. If I was on the court, I’d be huddled up with the team.

Midpoints, mid-terms, intermissions and halftimes are significant. It’s the crucial time between the beginning and the end. It’s the tension that holds everything together. It’s the time to plan for and anticipate what is to come—the finale.

Right now at Lawrence & Schiller, I’m experiencing my own midpoint. I’m halfway through my summer internship, and this blog is my little intermission. It’s my time to pause and think about what happened in Acts One through Three and what’s to come in Acts Four and Five.

Thus far, I’ve learned more than can be reasonably expected from the rising action of a play. I’ve learned how to function within a team, and how to generate ideas in real time through discussion and groupthink. I’ve worked hard to become familiarized with strategies, campaigns, clients and computer software. I’ve gotten to experience an L&S staff lunch and the ribbon cutting event that celebrated the brand new office space. I also attended a three-day business development training led by a consultant from NYC whose client roster includes the world’s best known brands and advertising leaders.

That’s a lot of cool stuff in a quick six weeks.

Looking back, I’m amazed. Someone once told me that I will learn more in my first year of work than I did in four years of college. I’m beginning to believe the truth within that insight. The learning curve is high in the working world, and it’s exciting (and a bit overwhelming) to think I’m just beginning my career.

In the second half of my internship, I hope to grow and gain even more. I’m looking forward to delving further into writing projects. I’m eager to see what direction my team goes on client events and 2012 initiatives. I’m excited to hear if a company hires L&S after a pitch I helped put together. Earlier this summer I also helped with a commercial shoot, and that will be fun to see completed when it hits the screen.

Now is the time to reenergize. It’s time to stand up, stretch my legs and maybe take a bathroom break just like I would midway through the big game, a concert or a play. It’ll be another great six weeks at L&S and I’m eager to see what is to come.

 

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