What Makes College Worth It?

by on July 3, 2011

in Higher Education

Cost of Education

With the rising cost of education and the declining rate of graduates being hired weighing heavily on students’ minds, universities need to focus their marketing efforts on what makes college valuable to students.

Pew Research Center conducted a phone survey of 2,142 adults, released in May, to answer the question, is college worth it?

Results show over 86% of college graduates feel college has been a good investment, but 75% say college is too expensive for most Americans to afford. Even though the majority believes it is too costly, 94% of parents expect their child to attend college. However most young adults still do not attend a four year university and the number one reason for this is financial limitation.

Of the college graduates who took this survey, only 55% said college was very useful in helping them prepare for a job or career – which in my opinion seems low. Because after paying an arm and a leg for higher education, the next step would hopefully be a career followed by financial stability and paying back that debt. But surprisingly, 39% believe the main purpose of college is to help students grow personally and intellectually.

Competition among colleges to recruit these high school graduates is high, but knowing what these students are looking for can give some an edge. With a focus on preparing students for successful careers as well as keeping in mind the 39% who want personal and intellectual growth, can be an advantageous two-part message making your college seem “worth it” to more students.

 

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post:

 
 

Locations

Sioux Falls Agency Office map

Sioux Falls Agency Office

3932 South Willow Avenue Sioux Falls, SD 57105
605.338.8000
Find us on Google+
Sioux Falls Call Center Office map

Sioux Falls Call Center Office

3817 South Elmwood Avenue Sioux Falls, SD 57105
605.978.2000
Customer Care

Careers & Internships

If you are dedicated, driven and ready for an advertising career with real potential, we want to hear from you.

Current Open Positions

 
Request Info
RSS
Twitter Facebook LinkedIn YouTube Follow
Was this information helpful?