Just a few weeks into 2011, and positive predictions have already surfaced for the much watched travel industry. While the end of last year saw some hiccups with the full body scans in airports slowing air travel and snow storms wreaking havoc across the country, the travel outlook for 2011 is more promising. The U.S. Travel Association predicts a 1.8 percent growth in domestic travel this year and small increases in both business and international travel.
Additionally, hotel demand and occupancy rates are up 5.3 percent as consumers are ready to travel again in 2011. The recession forced many consumers to cut corners and save by giving up travel for a season or two. Consumers are tired of waiting, though, and a new Travel Leaders survey found 88 percent are expecting to spend either the same or more on travel this year.
While several indicators point to positive growth in the industry, factors like gas prices, airline consolidations and unsteady consumer confidence could affect travel’s upward climb. Several news outlets have already reported gas prices are expected to rise to more than $4/gal, and may even reach well over $3 before summer even starts.
Despite these challenges, tourism destinations can be hopeful as the start of travel planning season gets underway. The most successful destinations will be those that are able to provide a variety of entertainment options at reasonable costs–vacation assurance for unsure travelers.
