Day two (Wednesday, August 18th) award winners are as follows:
Smartest Person in the Room (Any Room) Award: BJ Fogg, Director of the Persuasive Technology Lab at Stanford University, shared some fascinating insights on human behavior and motivation in the morning keynote. And a pretty cute video of his dog.
Best Mobile Insight: If you’re going to market through a mobile device, you have to give people a platform or tool to do what they want or need to do. You’re never going to persuade them through that medium, like when they go to a website or see a TV ad, because it’s too personal. They will feel accosted.
The Look Who’s Talking Award: Yahoo! Buzz – real time insights about what the world is searching for on Yahoo.
Best Display Insight: Banner ads, in most cases, show 10 times the conversion results when you look at post-view data as opposed to post-click data (when someone clicks on your banner, goes right to your site and converts).
Best Ecommerce Insight: 43% of visitors to online retail sites say the first thing they do is type the product name or category in the site search box. So if your site sell something, you best have a good site search (Google’s Commerce Search is an option).
The Come Together Insight Award: Because search engine optimization is affected by ANYONE that touches a web site (PR, product marketing, web development, social media, etc.) SEO needs enterprise-wide buy in to be successful.
Best Trivia: There are 100 billion searches performed online each month, comprised of over 800 million different search phrases. There are one billion websites online and one trillion unique URLs.
Stay tuned for more insights from SES Day 3.
