I’ve never made anyone cry. Well, that’s not totally true. I’ve never been a part of an ad campaign that made someone cry (or at least admit to it). However, an ad we just completed seems to have struck a chord—with hunters of all people.
One gentleman emailed saying, “My heart was so torn up last night as I was reading Pheasants Forever, that I could hardly re- read the ad to my wife.”
Another hunter commented that the ad captured the best part of upland bird hunting and owning a dog.
“As a hunter, a dedicated outdoorsman, conservationist and dog owner/trainer, I can only say that your ad should be marked as the finest, most powerful ad I have ever seen! I have never in my life been brought to tears by an ad.”
So what moved these avid outdoorsmen? An insight. Hunters love their dogs. They take pride in their four-legged hunting partners and can’t resist those “puppy dog” eyes.
Great creative is more than pretty words and beautiful pictures. Greatness comes from knowing your audience and what moves them.
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This is an amazing ad, Mel. Admittedly I’m a cat person, but it moved me as well.
Nice work!