A few years ago the headline was “A Gift,” last year a major merger with MeritCare in Fargo. Today, Sanford Health is taking another leap forward, emerging as a new organization under one name, a new symbol and refreshed mission, vision and values.
We at Lawrence and Schiller have worked with Sanford Health to develop the “Today’s Pioneers” campaign including TV and radio ads and a series of internal videos.
While many may regard the plains as the last place to transform healthcare, Sanford Health believes that this is actually the perfect place. After all, the people of the plains have a long history of seeing possibilities where others see none, working hard to get things done and helping our neighbors.
With their vision to influence health and healing across the globe and provide innovative patient care here at home, the people at Sanford Health are truly “Today’s Pioneers.”
