Practically everyone – and everything – has a Facebook page now. From your grandparents to your favorite restaurant and even “campfires,” it seems there is a page for all of our interests and connections. So, why does my bank seem to be missing from Facebook?
I decided to look into a few banks in the area, and my findings were rather unexpected and startling. The presence of local banks on Facebook is somewhat lacking.
A bank’s presence on Facebook makes perfect sense. What better way to connect and build relationships with customers, both current and potential. When engaging on a different, digital level, other than within the banking establishment itself, consumers will feel like they have a deeper relationship with their financial institution.
The amount of time people spend on Facebook is significant and growing every day, so there is a great opportunity to spread the word about your bank’s products and services. Let consumers know about the latest offerings, incentives and news going on with your bank. Get them talking, give them feedback and learn about their banking desires.
I personally want to do business at a bank that embraces technology and change, stays on the edge of the latest advancements and services and really shows that they want to build a deep, understanding relationship with me as a consumer.
U.S. Bank has a strong following and does a great job connecting with consumers online, offering polls, encouraging conversation and linking to services such as mobile banking and careers.
Charles Schwab facilitates discussions, informs consumers of their corporate social responsibility efforts and connects to its other social media presences on Twitter and YouTube.
Another active social networker, Citibank, offers news of its latest offerings, connects to its blog and asks consumers to help in changing Citi for the future.
Local banks need to start building up their online presence, as Facebook is not just a fad anymore. With over 400 million active users, the service will be around for a while and only continue to advance. The benefits of a social media presence may be surprising.
