It’s Time for a Mobile Health Intervention

by Billie Jo Waara | Director Account Planning and ResearchJuly 1, 2010

As frightening and painful as it may seem, there once was a time before smartphones and high tech digital devices. With the advancements and benefits these products have provided so far, it is often hard to imagine life without them.

Today, there are many phone applications and texting services designed to influence behavior and improve health. And with smartphones essentially becoming an extension to our limbs, this could not be a better combination.

Upon searching the terms “health” and “exercise” within BlackBerry App World, a number of applications appeared, encompassing various facets of the term. Exercise regimens, calorie counters, the ability to connect to friends working out, weight loss programs, statistics trackers and general healthy living practices are all options we can access via our mobile device.

When these offerings are right at our fingertips, it is hard to come up with excuses not to participate. Our health can be greatly changed by something as simple as downloading an application and following the often basic, straightforward procedure.

The smartest designed and most successful apps keep things basic and do not require too much thought. When there are just a few clicks or buttons to push, users are likely to use it; however, if the app requires several steps, people are more likely to get discouraged.

Health Txts is a text service that allows consumers to choose relevant health related messaging and have it sent to their mobile device. The service is free for three months, but must be reactivated at that time. Standard text messaging rates do apply.

FitBit is a digital device that tracks exercise activity, sleep patterns and calorie consumption and burning. The device can be synced with computers, where the data may be uploaded, viewed and shared with friends, family and coworkers. Additionally, users can collaborate and set goals with their connections. The FitBit runs at about $99 and can be purchased directly from the website.

The path to a healthier and fit lifestyle gets easier every day. And the future will only bring about more evolution in this mobile health arena.

 

{ 2 comments… read them below or add one }

Ben Lippert July 1, 2010 at 12:07 pm

I agree with you Billi. The less complicated an app is, the more likely it will be used.
Also the apps that record and track your progress increase motivation!
Apps like “runstar” track distance you run, duration of the run, and pace.
It also uses Google maps to show you the route you ran!
All that information can be shared on Twitter or Facebook with a few clicks.
Sharing your progress adds a sort of accomplishment which is really cool for people trying to work out regularly who aren’t used to it.
Good insights on the health apps! Nice seeing you at smday yesterday also.

Ben Lippert July 1, 2010 at 12:10 pm

Apologies on missing the “e” in your first name. I should re-read next time.

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